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Non-Fungible Tokens (NFTs) – A New Market for Innovative Businesses?

22 June 2023 17:00 - 19:30

Non-Fungible-Tokens (NFTs) are digital identifiers, which provide proof of ownership of a digital object, using a code on the blockchain that is linked to the digital content. Because NFTs are unique, they can be transferred or sold, but they cannot be divided or copied.  

[image] Crystal Seraph by Paul Massey

The NFT market, led by the boom of NFT art, has recorded exponential growth over the last two years with the global market remaining above £1 billion since 2021, despite the ongoing volatility of crypto currencies. There are increasing signs of the physical collectible market rapidly transitioning into a digital one. This trend is expected to accelerate as innovative startups, with strong business models from all corners of the economy, continue to enter the NFT industry. 

[image] Deep Breath by Paul Massey

Join us at SODA for this exclusive event to discuss the latest trends in the NFT market with industry insiders, and the opportunities of the NFT ecosystem for innovative businesses from the creative, digital and tech sectors. We will be joined by Edward Cawley from KnownOrigin, a world-renowned, Manchester-based NFT marketplace who were recently acquired by eBay, Andrew King, Senior Lecturer in Games Art at SODA and Paul Massey, Artist and NFT Creator.  


  • 5.30pm: Welcome to SODA, Dr Kirsty Fairclough  
  • 5.40pm: Presentation – Introduction to NFTs, Andrew King, Senior Lecturer in Games Art at SODA 
  • 6.00pm: Presentation – Opportunities and trends of the NFT market for creatives and businesses, Edward Cawley, Artist and Collector Liaison, KnownOrigin, Manchester-based NFT marketplace 
  • 6.20pm: Panel discussion – Are NFTs a viable business model? Paul Massey, NFT Creator, Edwar Cawley, KnownOrigin, Andrew King (SODA), Moderator: Kadja Manninen, Lecturer in Digital Entrepreneurship, SODA 
  • 7.20pm: Networking (pizza and drinks) 
  • 7.30pm: Close

To avoid disappointment, please book your ticket in advance.


Andrew King, School of Digital Arts (SODA)

Andrew King is a Senior Lecturer in Games Art at SODA. His academic practice is in the field of content creation for real-time immersive experiences focusing on generative and procedural techniques for rapid iteration.

His pedagogical approach encourages students to play, move and have fun. Andrew is also the founder and creator of the hugely succesfull ‘CryptoKnitties' NFT collection.

Edward Cawley, KnownOrigin

Speaking on behalf of KnownOrigin is Edward Cawley, known better in the NFT world as Edward X. A Manchester School of Art alumnus, he is thrilled to be back on campus to introduce students to the vast potential of the Web3 space.

Now working as an artist and collector liaison, his professional interests include creation direction, community building, and tech-informed art production.

Paul Massey, NFT Creator

Paul Massey is a multi-award winning artist with 31 years of pro-studio experience. Beginning his working life pre-digital Paul quickly recognised and adapted himself to the digital revolution. Working in the Manchester area, predominantly in advertising and design agencies, he soon gained a reputation for being highly knowledgable, extremely flexible and multi-skilled.

He was recently employed at McCann Manchester, the UK’s largest integrated advertising agency, as a 3D Designer/Artist for 10 years – working on TV Advertising and 3D modelling/rendering/compositing, motion tracking, video editing and effects, colour grading, retouching and illustration. Paul is also a highly experienced high-end retoucher and visualiser and works very closely with creative teams to complete their vision.

22 June 2023 17:00 - 19:30
School of Digital Arts (SODA), Manchester Metroplitan University
14 Higher Chatham Street
M15 6ED
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