If you are looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers. Year on year, competition on Adwords increases in terms of how competitive it is and without an effective strategy you risk spending money with little or no return.
Our advanced course helps you to understand effective ways of managing your account with advanced targeting methods. We cover remarketing, attribution models, bidding strategies aiming to improve your Adwords campaigns. We will also discuss some of the effective ways of using Google Analytics.
This workshop is tailored to suit your business, so you will go away with a Google Adwords implementation plan for your business.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
Campaign structure and organisation
Ad extensions best practices
Advance reporting for PPC managers
Remarketing best practices
Why labelling is important to account organisation
Using Auction insights to reveal competitor activity
Getting the most out of scripts
Implementing Dynamic search ads (DSA)
Using ads customisers effectively
Crossmatch negatives and why are they important
Learn all about conversions attributes
Enhancing your Google AdWords campaigns with Google Analytics
For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to ps@onlineselleruk.com or you can call +44 (0) 161 3272 923
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Organised by Online Seller UK
Are you looking for onsite training for yourself or your team? Checkout our Full Digital Marketing & eCommerce Training Guide and simply get in touch and we will schedule a date for you.
