The Science of UK Business Influence 

Stronger relationships benefit all of us — especially in business, where the stakes are high. Whether you're building commercial relationships, pitching for tech contracts, or seeking to expand existing partnerships, the ability to influence and persuade effectively is crucial for success. 

Almost every day I see costly business relationship mistakes. 

That's why applying behavioural science principles, knowledge of how neuroscience plays an important part in decision-making, and communication psychology is so important. Ignore them at your peril. 

Even when a proposal is clear, a presentation goes well, a demo sparks engaging discussion or a meeting feels positive, it doesn't always lead to business or an indication of strong interest — such as a second conversation, concrete next steps, or a confirmed contract. Those who have already established a presence, built relationships, and secured early success, can struggle to continue that momentum in developing business relationships — whether that be to renew a contract, scale with additional tech services, or reposition a solution. Equally, organisations seeking to enter new markets can find 'getting their foot in the door' in the first place difficult and they commonly don't know why initial contact leads nowhere.

Industries have their own ways, their terminology and tailored approaches and digital and tech is no different-but regardless of whether you’re large or small, local or international, in hardware or software, new or well-established, products or services, the same principles apply.

In this free online session, you will take away specific actions you can take immediately which will improve your business relationships, make your 'wins' more likely and show you how some behavioural science techniques can help you to persuade and influence effectively within the UK business environment.

Join me, your business will thank you!

Dr Elayne Doherty, www.pipenglishuk.com.