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Creating Compelling Content

This event has now ended.
15 June 2023 12:30 - 13:15

What makes compelling content?
The answer to this question is somewhat subjective. What’s compelling to one person might be completely dull to the next. This is why it’s imperative that businesses know what makes their audience tick. It’s why all campaigns start by examining the target audience: from their wants, needs and drivers to what, and how, they consume content.

This is how Refresh began its activity with Polypipe Building Products, which wanted to talk to its audience about the changes to the building regulations. Communicating out about new legal requirements is essential for the industry to stay compliant, but reaching people in the sector – from specifiers through to one-man-bands – is becoming increasingly challenging with both the volume of communication channels, and amount of ‘noise’, growing daily.

Reasons to join
Find out, through a real-life example, how Refresh and Polypipe Building Products used creative content to cut through the noise to see its audience engaged and taking action.

In this webinar we will also touch on how to maximise different types of content, from roundtables and video to whitepapers, market research, press releases and social media, to enable them to integrate to produce compelling content.

Key takeaways
• How to engage your audience through different content types
• How to identify which content is the best option for your audience
• Learn how to integrate new content into your existing strategy
• Measuring the success of your content

After the webinar you’ll be left with hints, tips and ideas for engaging your audience through content.

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15 June 2023 12:30 - 13:15

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