Generation Z – those born between 1997 and 2012 are the first group of consumers born connected to the internet. They don’t know what it’s like to live without a smartphone, WiFi or social networks – and their perception of brands, and how brands should behave (this in itself is an anomaly) is different to previous generations.
Members of this post-millennial generation are ferocious and passionate – they care deeply about social responsibility and sustainability, and they pay less attention to TV, print media and the radio.
In order to stay relevant, brands have to actively decide to keep up, in order to pass the vibe check. Not only must they understand how Gen Z talk, but where they talk. Once they’ve done this, brands must decide how they can authentically contribute to the conversation.
Hosted by Liv Metcalf on April 22, Relative Insight’s resident DJ by night and account manager by day, this webinar will feature guests from both the brand and agency world who will showcase examples of the challenges they’ve faced and some of the techniques they’ve employed to capture the imagination of Gen Zs.
Liv will also be presenting the results of a language analysis project undertaken by Relative Insight, that explores the results of a survey of Gen Zs about how they view brands and social media.
Sign up to attend this event – if you can’t make it, register anyway and we’ll send you the recording