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Webinar: Are you passing the vibe check? How to market to Gen Zs

This event has now ended.

Generation Z – those born between 1997 and 2012 are the first group of consumers born connected to the internet. They don’t know what it’s like to live without a smartphone, WiFi or social networks – and their perception of brands, and how brands should behave (this in itself is an anomaly) is different to previous generations.

Members of this post-millennial generation are ferocious and passionate – they care deeply about social responsibility and sustainability, and they pay less attention to TV, print media and the radio.

In order to stay relevant, brands have to actively decide to keep up, in order to pass the vibe check. Not only must they understand how Gen Z talk, but where they talk. Once they’ve done this, brands must decide how they can authentically contribute to the conversation.

Hosted by Liv Metcalf on April 22, Relative Insight’s resident DJ by night and account manager by day, this webinar will feature guests from both the brand and agency world who will showcase examples of the challenges they’ve faced and some of the techniques they’ve employed to capture the imagination of Gen Zs.

Liv will also be presenting the results of a language analysis project undertaken by Relative Insight, that explores the results of a survey of Gen Zs about how they view brands and social media.

Sign up to attend this event – if you can’t make it, register anyway and we’ll send you the recording


Free
22 April 2021 15:00 - 16:00

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Insight Analyst

With a background in protecting children online, Relative Insight's language comparison platform extracts value from your text data.Relative Insight is as text analysis tool which leverages comparative methodology to give transformative insights, meaning our customers can make smarter and more informed decisions across their business.We believe that language data represents one of the biggest and most valuable – but often, most under-used sources of business value. It tells us why things happen, how people feel, and how best to engage with them.It is however, messy, dispersed and generally tricky to analyse – so we approach it with our key principles in mind:Comparison of language is key. The differences matter.We can analyse language from any source. If it’s text, we analyse it.Language is strategic data asset. Our customers store and combine language data for new insights continually, producing at minimum five times more value from the same data.Comparing language, and understanding the differences is the fastest way to discover value in text data.Relative Insight is completely data-agnostic so we can work with, and layer on top of all your tools and systems where your language data lives. This means that we can organise and make all the data that you currently have work so much harder for you as well as automating and simplify processes.We can analyse anything you’ve got, from open-ended survey results, to customer or employee reviews, we can compare language on your competitors’ websites and all the collateral that you produce.With this comparison capability applied to a diverse range on language data, our customers quickly build up valuable repositories of language data. We provide capability to combine, split, and reconstitute language data so it provides continual value.Find out what our technology can really do, by requesting a demo.

Relative Insight
Insight Analyst

With a background in protecting children online, Relative Insight's language comparison platform extracts value from your text data.Relative Insight is as text analysis tool which leverages comparative methodology to give transformative insights, meaning our customers can make smarter and more informed decisions across their business.We believe that language data represents one of the biggest and most valuable – but often, most under-used sources of business value. It tells us why things happen, how people feel, and how best to engage with them.It is however, messy, dispersed and generally tricky to analyse – so we approach it with our key principles in mind:Comparison of language is key. The differences matter.We can analyse language from any source. If it’s text, we analyse it.Language is strategic data asset. Our customers store and combine language data for new insights continually, producing at minimum five times more value from the same data.Comparing language, and understanding the differences is the fastest way to discover value in text data.Relative Insight is completely data-agnostic so we can work with, and layer on top of all your tools and systems where your language data lives. This means that we can organise and make all the data that you currently have work so much harder for you as well as automating and simplify processes.We can analyse anything you’ve got, from open-ended survey results, to customer or employee reviews, we can compare language on your competitors’ websites and all the collateral that you produce.With this comparison capability applied to a diverse range on language data, our customers quickly build up valuable repositories of language data. We provide capability to combine, split, and reconstitute language data so it provides continual value.Find out what our technology can really do, by requesting a demo.

Relative Insight

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