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Webinar: The emergence & divergence of the lexicon around wellness

This event has now ended.
8 September 2021 16:00 - 17:30

The latest event in Relative Insight's Spotlight Series looks at the way conversations and dialogue around mental health awareness and wellness have finally moved into the common vernacular.

Hosted by Relative's Claudia Gordon, this webinar will explore the relatively modern concept of 'wellness", and how people have started to think, and talk about wellness in relation to their own mental and physical health.

Speakers will assess how media coverage around the subject has changed over time, and how this societal shift has changed the way brands must operate. 

Topics will include how mental health awareness has become mainstream, and how the meteoric rise of influencer marketing has broken down the taboos, we'll look at how this resonates with the community they've created and what this means for the organisations working with them.

We want to investigate how people talk about their own experiences, and how brands and agencies should tap into this vernacular - authentically and with integrity. 

Find out more: https://relativeinsight.com/spotlight-series-webinar-the-emergence-and-divergence-of-the-lexicon-around-wellness/

Free
8 September 2021 16:00 - 17:30
Online

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Insight Analyst

With a background in protecting children online, Relative Insight's language comparison platform extracts value from your text data.Relative Insight is as text analysis tool which leverages comparative methodology to give transformative insights, meaning our customers can make smarter and more informed decisions across their business.We believe that language data represents one of the biggest and most valuable – but often, most under-used sources of business value. It tells us why things happen, how people feel, and how best to engage with them.It is however, messy, dispersed and generally tricky to analyse – so we approach it with our key principles in mind:Comparison of language is key. The differences matter.We can analyse language from any source. If it’s text, we analyse it.Language is strategic data asset. Our customers store and combine language data for new insights continually, producing at minimum five times more value from the same data.Comparing language, and understanding the differences is the fastest way to discover value in text data.Relative Insight is completely data-agnostic so we can work with, and layer on top of all your tools and systems where your language data lives. This means that we can organise and make all the data that you currently have work so much harder for you as well as automating and simplify processes.We can analyse anything you’ve got, from open-ended survey results, to customer or employee reviews, we can compare language on your competitors’ websites and all the collateral that you produce.With this comparison capability applied to a diverse range on language data, our customers quickly build up valuable repositories of language data. We provide capability to combine, split, and reconstitute language data so it provides continual value.Find out what our technology can really do, by requesting a demo.

Relative Insight
Insight Analyst

With a background in protecting children online, Relative Insight's language comparison platform extracts value from your text data.Relative Insight is as text analysis tool which leverages comparative methodology to give transformative insights, meaning our customers can make smarter and more informed decisions across their business.We believe that language data represents one of the biggest and most valuable – but often, most under-used sources of business value. It tells us why things happen, how people feel, and how best to engage with them.It is however, messy, dispersed and generally tricky to analyse – so we approach it with our key principles in mind:Comparison of language is key. The differences matter.We can analyse language from any source. If it’s text, we analyse it.Language is strategic data asset. Our customers store and combine language data for new insights continually, producing at minimum five times more value from the same data.Comparing language, and understanding the differences is the fastest way to discover value in text data.Relative Insight is completely data-agnostic so we can work with, and layer on top of all your tools and systems where your language data lives. This means that we can organise and make all the data that you currently have work so much harder for you as well as automating and simplify processes.We can analyse anything you’ve got, from open-ended survey results, to customer or employee reviews, we can compare language on your competitors’ websites and all the collateral that you produce.With this comparison capability applied to a diverse range on language data, our customers quickly build up valuable repositories of language data. We provide capability to combine, split, and reconstitute language data so it provides continual value.Find out what our technology can really do, by requesting a demo.

Relative Insight

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