The latest event in Relative Insight's Spotlight Series looks at the way conversations and dialogue around mental health awareness and wellness have finally moved into the common vernacular.
Hosted by Relative's Claudia Gordon, this webinar will explore the relatively modern concept of 'wellness", and how people have started to think, and talk about wellness in relation to their own mental and physical health.
Speakers will assess how media coverage around the subject has changed over time, and how this societal shift has changed the way brands must operate.
Topics will include how mental health awareness has become mainstream, and how the meteoric rise of influencer marketing has broken down the taboos, we'll look at how this resonates with the community they've created and what this means for the organisations working with them.
We want to investigate how people talk about their own experiences, and how brands and agencies should tap into this vernacular - authentically and with integrity.