Ten years ago, driven by Baroness Martha Lane-Fox, the Government changed the way they approached digital services. The outcome was services designed around the user; not the needs that ministers or policy teams thought that the users had. Fast-forward ten years and the world has changed. The digital revolution is by no means complete (the test and trace fiasco is testament to that), but it is proceeding, and is now coming up against entirely new challenges. COVID, climate changes and a hard Brexit will require new systems and processes.
So, what does that tell us about how the private sector should set their own digital paths:
... and if you don't act now your future won't be long, but don't worry, it will be quick!
