The Fashion Network and the Ecommerce Club are collaborating on a series of workshop clinic style events the first of which, our Christmas edition, will be focused on techniques and technologies that aid global expansion combined with some festive food, drinks and networking. These will provide a foundation for The Fashion Network’s annual Ecommerce Summit which takes place every summer and we welcome feedback from our retail members who will attend these sessions to feed into plans for the main summer event.
When we take our products and services to international destinations, suddenly we need to market effectively to people whose social behaviour, cultural references, language and experiences differ greatly from those we are used to creating for. Content and translation along with payments and country laws can cause major headaches as well as different shopping habits and key shopping dates. At today’s interactive workshop sessions, our experts will try to alleviate those headaches with advice, top tips and question & answer sessions with you and your retail peers on how to internationalise to best effect.