Alan Reed
Head of Platform Innovation
bet365
For over a decade, Alan Reed has led the teams responsible for innovating the products and services that catapulted bet365 to the front of the global online betting market and kept it there.
As head of Sports Development, he and his team made many breakthroughs and delivered huge innovations in the pursuit of one crucial question — how to deliver an immersive experience to millions of concurrent players in real-time.
Seeing an opportunity to explore new technologies and identify the meaningful and lasting contribution they could make to the business, he recently took up the reins of a new department, the Platform Innovation Hub. As Head of Platform Innovation, Alan is focused on harnessing internal and external innovation and channelling it to drive game-changing breakthroughs in process, product, and platform design.
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