Morvo

Morvo is an AI-powered Personal Shopper built for ecommerce brands. Founded in Manchester, UK, Morvo was created to help online retailers turn passive browsing into guided, high-converting conversations. We work with growing ecommerce brands and enterprise retailers who want to improve conversion rates, increase average order value, and better understand their customers. Morvo integrates directly with ecommerce platforms and product catalogues, enabling brands to deploy intelligent conversational commerce without complex development or long onboarding cycles. 

Morvo transforms on-site product discovery into natural, intent-driven conversation. Instead of relying on traditional filters and search bars, shoppers can describe what they’re looking for in their own words. Morvo understands context in real time, surfaces relevant products, enables comparisons, answers product-specific questions, and curates personalised recommendations instantly. Beyond customer interactions, Morvo provides advanced analytics that aggregate shopper queries into intelligent topic clusters. Brands gain visibility into what customers are asking, where friction exists, and which products or themes are driving revenue impact. 

The primary value of Morvo is commercial growth. By reducing friction in the buying journey, Morvo increases conversion rates, drives higher basket values, and shortens time to purchase. Unlike generic chatbots, Morvo is built specifically for ecommerce performance, acting as a revenue engine rather than a support tool. Brands gain measurable revenue lift, actionable buyer insights, and a differentiated shopping experience their customers trust. Morvo enables retailers to own their AI experience, strengthen customer relationships, and unlock smarter, data-driven merchandising decisions.