On Tap

On Tap is an award-winning full-service ecommerce agency founded in 2006, working with B2B and B2C merchants worldwide. The group builds and supports commerce focusing on Shopify, Adobe Commerce and Magento - choosing the right stack for the business rather than defaulting to a single vendor.

The service portfolio spans the full project lifecycle: strategy and discovery, website and mobile app development, custom theme and extension work, system integration with ERP, CRM, WMS and accounting platforms, platform migration, QA, DevOps and managed cloud hosting. Beyond build and launch, the team covers speed optimisation, security monitoring and ongoing support.

Growth sits alongside delivery rather than after it. On Tap's digital marketing and growth practice covers SEO, PPC and paid media, CRO and UX optimisation, analytics and measurement, and lifecycle marketing - work that continues once a site is live and is measured on commercial outcomes rather than launch dates. That combination of build and growth capability under one roof is reflected in industry recognition, including Best Full Service Ecommerce Agency and Best B2C UX in Ecommerce.

A substantial part of the business is whitelabel. On Tap quietly underpins delivery for other agencies, who fold its development, DevOps and hosting capability into their own client offering - a practice that has grown steadily alongside the direct merchant work.

The group also develops its own products, including AuditIQ, a monitoring and security platform for agencies and hosting environments, and operates auto-scaling managed hosting built for high-traffic commerce. Its technical credentials trace back to the early Magento ecosystem, where On Tap became one of the world's first Solution Partners and contributed code adopted into the platform itself.