Valent

We improve how brands are found, understood and chosen. Across AI, search and the wider digital ecosystem.

Buyers meet your brand through AI, search, your website and the people they trust. They can compare options and form a view before speaking to you. What they find should help them understand your offer and decide whether it fits.

We identify where you are winning and where you are losing, then turn the evidence into priorities and actions.

The Valent Visibility System asks five questions: are you found, understood, trusted, relevant and worth choosing? We look across channels and over time to understand whether buyers encounter a consistent story and how your visibility is changing.

Our work brings together GEO (generative engine optimisation), SEO, website experience, social and content. The evidence guides where we act.

Our GEO work combines Gist technology from Prorata with qualitative analysis and experienced brand judgement. We assess how AI describes and cites your brand, what supports the answers and what deserves action. This can support reputation management and help businesses understand how they appear across the B2B buying journey.

We bring together over 25 years of brand, search, digital and media experience to help brands win in the age of AI.