Dawn has partnered with contractor payroll provider Mortimer Childe to deliver a new brand identity and digital platform, helping the business stand out in a competitive and highly regulated sector.
Mortimer Childe was already well regarded for its compliance, transparency and reliability, but the existing brand no longer reflected the confidence, clarity and customer focus that shape how the company works with contractors day to day.
A series of workshops and stakeholder sessions helped define what sits at the heart of the business. Mortimer Childe is built on straightforward principles: doing what it says it will do, solving problems quickly and removing unnecessary complexity. This became the foundation for a clear brand purpose focused on giving contractors the freedom to concentrate on their work, supported by a payroll partner they can rely on.
The new brand identity brings together professionalism and approachability. A stepped wordmark represents progress and clarity, while bespoke illustrations and character-led storytelling help make payroll easier to understand. A confident colour palette and relaxed photography reinforce the sense of trust and peace of mind that contractors value.
The rebrand has been rolled out across a new modular WordPress website, supported by email templates, sales collateral, presentations and internal materials to ensure consistency across every touchpoint.
Dave O’Hearns, Founder and Creative Director at Dawn, said:
“Mortimer Childe already had a strong service and clear values, but the brand was not fully showing that. Our role was to bring confidence and personality to the surface while keeping the trust that matters so much in this sector. The result is a brand that feels clear, dependable and genuinely human.”
Since launch, Mortimer Childe has strengthened its market presence and received industry recognition, including being named Best Small Umbrella Company at The Contracting Awards 2025, alongside accreditation from the FCSA and Diligence Hub.
