How do you measure a campaign people experience in the real world — not on their phones?
At Excite, we’ve helped brands from fast-growing food startups to global streamers run high-impact out-of-home (OOH) campaigns. But increasingly, the question isn't where to put posters — it's how do we prove they worked?
In our latest blog, we break down the real-world ways to measure OOH advertising performance — from impressions and dwell time to uplift in digital activity. We also cover:
How we use mobile data and GA4 to track impact
The difference between “exposed” and “control” audiences
Why QR codes, promo codes and smart creative all matter
Real anonymised examples showing traffic spikes and conversions
📊 The days of untrackable OOH are gone. And if you're not measuring, you're leaving results — and ROI — on the table.
👉 Read the full guide: How to Measure Out-of-Home Advertising (exciteooh.com)
