As Manchester’s tech and creative sectors continue to boom, more scaleups are looking beyond digital ads and exploring ways to build real-world visibility. Enter billboard advertising — a medium once reserved for major brands, now being reimagined by fast-growing startups to build awareness, drive credibility, and stand out from the noise.
📍 Why Out-of-Home (OOH) Is Back in the Spotlight
You can’t skip a billboard. In a world flooded with social and search ads, OOH offers physical, high-impact exposure in the places that matter — city centres, commuter routes, shopping districts, and more.
It’s also:
More accessible than ever: You don’t need a £1M media budget to get started.
Digitally integrated: From programmatic buying to creative sequencing and live data triggers.
Brand-building by design: The physicality of billboards makes your brand feel bigger and more established.
💡 How Manchester Brands Are Using OOH
At Excite OOH, we’ve helped fast-growth brands in fintech, healthtech, fashion, and F&B launch bold, creative campaigns across:
Digital billboards in Deansgate and Trafford
Bus stop takeovers near store launches
Multi-city rollouts combining street posters with social amplification
And it’s not just about awareness — many use billboards to:
Warm up target audiences before a product launch
Drive PR buzz and content moments
Support retail, e-comm, or app acquisition campaigns
🧠 Not Sure Where to Start?
If you're new to OOH or want to level up your next campaign, check out our detailed breakdown of billboard advertising in the UK — including costs, formats, and how to book.
