Hair Extension Retailer LullaBellz Appoints Fluid Commerce

Fluid Commerce appointed by LullaBellz

Manchester ecommerce agency Fluid Commerce has been appointed by multi-million-pound online hair extension retailer LullaBellz to support its growth plans. 

Fluid will provide technical support, development and advice regarding LullaBellz’s online store and ecommerce strategy, so that it can seize the ever-increasing demand for its synthetic and human hair extensions and wigs. 

This will include advising on a strategy for targeting international markets as the company plans to expand into the United States and Europe in the next few months.

Also based in Manchester, LullaBellz was started by 31-year-old entrepreneur Laura Smith eight years ago. Since then it has grown into a brand with a multi-million-pound turnover, with its products stocked by major retailers including Pretty Little Thing, Misguided, Asos and BooHoo. 

Laura said that the international expansion was a major focus for the brand, which regularly features on English national newspaper lists of best hair extensions, and, having recently spent time in the US, predicts strong demand there.

She said: “We know that the LullaBellz products will have huge appeal to international markets but we need to ensure that the expansion is executed seamlessly. Fluid’s experience in this area was what attracted us to them, as well as their reputation in the ecommerce industry. The UK market will remain our core audience, and there is further potential for growth here, however the overseas markets offer us the largest opportunity for growth. 

“As a company, we are extremely ambitious and are constantly evolving to meet the needs of our customers. We launch new products every month, as this is what our industry thrives on. We need an agency that can keep pace with us and provide ideas for continuous improvement, which is another major part of the brief for Fluid.”

Adam Hindle, managing director of Fluid Commerce, added: “LullaBellz is a very exciting brand to be involved with and there is huge potential to take its already strong growth to the next level. As with all fast-moving online retailers, they need to be agile so ensuring they can achieve that will be a key focus for our team. 

“The international expansion is the most progressive part of our brief, but we've also got lots of ideas on how to strengthen LullaBellz's position on the domestic market and we're excited to make both ambitions a reality.”


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