At Jaywing, we've always believed that what really drives success is something more fundamental: getting the blend right between people, technology, and data.
That's the core idea behind our latest guide, "More Than Marketing," and it's what we see as the key to building marketing that delivers, consistently.
You can download the full guide here: https://www.jaywing.com/accelerator-lab/insights-and-events/publications/more-than-marketing/
The Gap Between Potential and Reality
The truth is, marketing often falls short of its potential. Data isn't talking to creative. Paid and organic are operating in separate worlds. And while measurement is clearly crucial, it's not always approached in a way that delivers truly actionable insights. 'More Than Marketing' is about breaking down those barriers and building something better.
What's Inside the Guide
Here's a quick look at what the guide covers:
A solid foundation: We lay out how to build a strategic framework that combines your own customer data, insights from the wider market, and the expertise of your team. We walk you through auditing your data to really understand what you've got, and how to fill in the gaps.
Making AI work for you: AI, done right, can transform customer experience. We explore how to use it to create truly personalised interactions, and we provide a framework for mapping out customer journeys to find the best opportunities.
Search that pulls its weight: Paid and organic search need to be joined at the hip. We share practical ways to break down the barriers between these channels, use technology to scale your organic reach, and create content that really resonates with how people search today.
Measurement that matters: Proving the value of marketing is non-negotiable. We provide a framework for getting everyone on the same page about what success looks like, building robust measurement processes, and using a test-and-learn approach to keep getting better.
Why Jaywing?
We're not just talking theory here. Jaywing brings a depth of experience in data science, creative thinking, and performance marketing. For over 25 years, we've been helping brands use data to drive growth. Our Accelerator Lab is where we push the boundaries, developing our own technology and AI solutions to give our clients a real edge.
"More Than Marketing" is about bringing that expertise to bear on a core challenge: how to make marketing more effective in a complex world. We believe that by putting people, technology, and data together in the right way, you can build something that truly transforms your business.
Download the full guide here: https://www.jaywing.com/accelerator-lab/insights-and-events/publications/more-than-marketing/
