Nublue upgrades website of UK’s no.1 duvet brand Soak & Sleep
Lancaster – 13.01.16
Lancaster-based digital company Nublue has recently completed a number of significant improvements for the website of national bed and bath product retailer Soak & Sleep, the UK’s number one duvet brand as voted by Which? 2015.
The new upgrades give Soak & Sleep multiple enhancements across their website, creating a high-end, highly responsive ecommerce platform to increase conversions and minimise customer dropout from the site. The design project adds another big-name brand to Nublue’s portfolio, alongside national jewellery group T. H. Baker, the NHS, Oxfam, Nicky Clarke and international brands including Danone, Penfield, AbbVie and Lowe Alpine.
Soak & Sleep’s newly upgraded website gives the retailer a platform that’s been tailored to the needs and behaviours of its target audience. With a streamlined checkout process, a revamped look and feel and the addition of Which?, TrustPilot and ReviewCentre star ratings to leverage the brand’s established consumer trust, Soak & Sleep’s site design has been carefully engineered to create a more intuitive browsing and checkout experience on any screen size – and ultimately increase site traffic and revenue for the brand.
“What first attracted us to working with Soak & Sleep was their commitment to quality,” says Michael Ashworth, Nublue’s MD. “We’ve always believed in the importance of producing high-quality results for our clients, and because Soak & Sleep share that same belief in delivering the best products for their customers, working in partnership with them to upgrade their site came very naturally to both our teams. I’m hugely proud of the Nublue team’s hard work, and I think the quality of the finished results they’ve achieved on Soak & Sleep’s website really speaks for itself.”
It’s a view reflected by Soak & Sleep themselves, who couldn’t be happier with the results of their project with Nublue:
“Nublue have been absolutely instrumental in transforming our website,” says Suzannah Taggart, Soak & Sleep’s Digital Marketing Manager. “In the world of ecommerce where success can be defined by persuading just one more customer out of every hundred to purchase from your website, every second counts. Nublue's dedicated approach has been outstanding, and their highly motivated team have often persisted long past the point where others would have given up and gone home. We're excited to begin the next chapter for our website with them, taking our customer journeys through a transition that will help to define our brand and our offering.”
With a growing number of successful recent projects for clients including T. H. Baker and petroleum engineering educator Baobab, and having been recently shortlisted for Best Ecommerce Website at the Northern Digital Awards for their work on thejewelhut.co.uk, Nublue are eager to work with more big-name national and international brands in the future – whether that’s new design elements, upgrading clients to new high-performance web hosting, overhauling older sites or creating brand new custom sites from scratch.
More details on Nublue’s work with Soak & Sleep
During their project with Soak & Sleep Nublue provided project management, competitor research, comprehensive planning, user interface prototyping, expert web design and front-end & systems development, and also provided training for the Soak & Sleep team on how to get the most from the newly enhanced areas of their site.
