Manchester online search marketing agency PushON has won the account to work with fixed mobile convergence specialist The Fused Group.
The Manchester based agency will be aiming to build brand, higher search rankings and improve industry specific searches for the ambitious £5 million plus turnover internet business services specialist. PushON will be looking to help secure and expand The Fused Group’s award winning position in their competitive sector.
PushON will be delivering organic search marketing, utilising social media techniques and encompassing an in-bound linking campaign, as part of The Fused Group’s strategy to challenge the larger internet players and communicate the Group’s technical expertise and commitment to quality across all media.
Simon Wharton Managing Director of PushON explains: “Search marketing is very much about buzz, about managing a conversation around the brand. With Fused Group, the buzz is already there in the region and in the sector which makes them a superb client for us.”
The Fused Group, once Telecomplete, is making a name for itself in the North West and further afield with 2007’s acquisition of London based Poptel Technologies Ltd (Poptech) and this year’s implementation of Mobile Office –an ‘office anywhere’ solution. The online search campaign is designed to maintain and improve the 150% annual growth The Fused Group currently enjoys.
Ruth Davey, Marketing Manager at The Fused Group comments: “We found PushON through online search, which is not entirely coincidental. I believe we have hired experts that are continually looking for new ways to push brands online – that innovative approach is important to reflecting what The Fused Group brand is all about. I am very confident the PushON team will be a valuable addition to our marketing resource.”
Wharton, also a council member of Manchester Digital comments: “We have been rapidly getting busier as the year has progressed. Partly due to our sales channel, partly due to strategic partnerships but mostly because business is finally starting to understand that online marketing is a necessity, not a luxury.”