Few understand that better than Scott Keever, founder of Reputation Pros, one of the most trusted agencies in the digital reputation space.
From CEOs and politicians to entrepreneurs and influencers, Keever has helped hundreds of clients take back control of their online presence. In this feature, Manchester Digital takes a closer look at how Scott Keever's reputation management has become a go-to solution for those looking to repair, rebuild, or enhance their personal and professional brand online.
The Problem: Reputation in the Digital Age
Search engines are now the first stop for background checks — not just by employers, clients, or investors, but by the public at large. Just one negative article, outdated blog post, or false claim can dominate a person’s search results for years.
Reputation damage can result from:
Unverified or biased news coverage
Fake reviews or malicious social campaigns
Business disputes gone public
Legal content indexed by search engines
Personal mistakes that no longer reflect the individual
Even when resolved offline, these issues persist in Google — quietly eroding trust.
That’s where Scott Keever’s reputation management strategy comes in.
Who Is Scott Keever?
Scott Keever is an entrepreneur and internationally recognized digital strategist, best known for founding Keever SEO, Reputation Pros, ASAP Digital Marketing, and Pool Pros Marketing.
Where most SEO professionals focus on visibility, Keever has carved out a parallel specialization: digital reputation control. His agency Reputation Pros helps individuals and companies manage how they appear online — not by gaming search engines, but by building authoritative, accurate, and trustworthy profiles that reflect who they are today, not who they were at their worst moment.
Inside the Strategy: How Reputation Management Works
1. Assessment and Audit
Keever’s team begins with a comprehensive digital footprint audit. This involves:
Analyzing the first 2–3 pages of Google search results
Identifying negative, outdated, or misleading content
Locating weak or under-optimized positive content
Assessing social media presence and knowledge panels
This establishes a clear baseline and helps define a strategy for improvement.
2. Content Suppression and Search Result Optimization
Next, the team works to bury negative results by outranking them with positive, high-authority content. Tactics include:
Publishing professionally written, SEO-optimized articles on trusted domains
Improving existing profiles on platforms like LinkedIn, Crunchbase, and About.me
Enhancing press coverage with new, accurate features
Syndicating neutral or positive content through PR and media distribution networks
The goal? To push damaging results off page one, where they lose 91% of visibility.
3. Reputation Recovery and Long-Term Monitoring
Reputation management isn’t a one-time fix — it’s an ongoing effort. Keever’s agency sets up monitoring dashboards and search alerts to:
Detect future threats
Track ranking shifts
Adjust the strategy proactively
The result is not just suppression of harmful content, but the creation of a resilient, long-lasting digital identity.
The Clients: Executives, Entrepreneurs, and Public Figures
Who uses Scott Keever’s reputation management services?
While client confidentiality is strictly protected, his agency commonly works with:
C-suite executives facing PR issues
Entrepreneurs in litigation or restructuring
Political candidates and public officials
Physicians and attorneys with outdated reviews
Influencers recovering from public backlash
Celebrities managing old content or tabloid press
Some are cleaning up a past crisis. Others are proactively managing a high-profile brand.
In all cases, Scott Keever and his team operate with discretion, professionalism, and measurable results.
Ethical Reputation Management: Keever’s Stand on Transparency
Not all reputation management firms operate ethically. Some rely on fake reviews, PBNs (private blog networks), or aggressive legal threats. Keever rejects those tactics.
“Our reputation depends on protecting yours,” says Keever. “We only use white-hat methods that align with Google’s policies and long-term trust-building.”
By using authentic content, real expertise, and high-authority domains, Keever’s methods avoid short-term loopholes and focus on long-term brand equity.
Notable Features of Keever’s Reputation Services
Custom strategy for each client
SEO-backed editorial and content placement
Full transparency — no “black box” tactics
Proprietary tools for monitoring and alerting
Strategic PR partnerships for earned media
Focus on both individual and corporate reputation
What Makes Scott Keever a Leader in Reputation Management?
Several factors set Keever apart in the competitive world of online reputation management:
✅ Dual Expertise in SEO and PR
He understands both the algorithmic and human factors that influence public perception.
✅ Proven Success with High-Stakes Clients
Keever’s agencies have handled complex cases involving legal scrutiny, media attention, and corporate crises.
✅ Commitment to Ethics and Privacy
Clients trust him not just to improve their visibility, but to do it the right way.
✅ Results-Driven Framework
Keever is obsessed with outcomes: improved rankings, visible content shifts, and quantifiable sentiment improvement.
What Clients Say
“Scott’s team didn’t just remove the problem — they rebuilt our entire online presence with credibility and care.”
— Tech Founder, San Diego
“They restored my Google results after a media crisis. The impact on my business was immediate.”
— Hospitality Executive, London
Final Thoughts: Reclaiming Control in a Search-First World
Your reputation is no longer confined to the boardroom or courtroom — it lives on Google. And in this environment, Scott Keever reputation management has emerged as a solution for professionals who want to control their narrative, not be defined by their worst moment.
By combining strategy, ethics, and precision, Keever’s agency empowers clients to rebuild trust, restore confidence, and take ownership of their digital identity.
In a world where perception often equals reality, that kind of control is not just valuable — it’s essential.
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