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This event has now ended.
17 December 2020 10:00 - 10:45

Summary

Customer behaviour and expectations have been turned on their head.

Due to this change, we are looking more closely at how we research, experiment and measure change to help businesses make informed decisions on their path to growth.

We'll share how you can use research to understand the full customer journey, the challenges and the opportunities across your whole service.

Once we understand where to focus, we'll look at some practical examples of how to innovate and experiment to learn and generate growth.

Getting these things right is our best route to achieve business and product growth in 2021.

Agenda

  • Welcome/Intro
  • Customer behaviour is changing faster than ever
  • Changes in customer behaviour
  • Research methods
  • An in-depth look at our work with Park Christmas Savings
  • 4 types of experiments we should run for growth
  • Q&A

Meet the speakers

Matt Lacey, Performance Director at Code

Matt leads the Performance Discipline at Code Computerlove, and is responsible for analytics, conversion optimisation and product performance across B2B & B2C businesses spanning from e-commerce to financial services and travel.

He has over 10 years in the industry, having previously led teams at iProspect and specialist conversion agency PRWD.

Matt has delivered public and direct training courses on analytics, UX and Conversion Optimisation for Econsultancy and spoken at conferences such as Conversion Conference UK & Germany, Conversion Elite, SAScon and CampDigit

Jess Sherratt, Head of User Experience at Code

Jess leads User Experience at Code, and has over seven years of experience working across a variety of sub-disciplines, such as interaction design, strategy and prototyping.

She works with a huge variety of research methods in order to uncover true user and business problems to help identify where to improve current products and services.

Jess has worked with a range of high profile clients such as Asda, Appreciate Group, AstraZeneca, and JCT600.

This will be a Microsoft Teams Live event, an email with the link will be sent a few days prior to the event.

Free
17 December 2020 10:00 - 10:45
Online

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Senior Designer (UX)
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A bit about EM Code...EM Code, formerly Code Computerlove, is a trusted partner in customer experience, AI and innovation. For over 25 years, EM Code has shaped some of the UK’s leading brands and businesses. We are renowned for our human-centred thinking, brand-led creativity, human-centred design and software engineering practices. Our eclectic client base includes big organisations like the BBC, fast-moving start-ups like LightSpeed Broadband, and local heroes like Manchester Pride. We even launched a global number-one app, The Higher Lower Game.Recognising the need for constant evolution, our agency is structured to help our clients and partners adapt to rapidly changing customer and market needs. Our approach is agile, collaborative and flexible. We start where we can deliver the biggest results, then test, learn, and improve before moving on to the next goal.We're part of something bigger...Since 2017, we have been part of EssenceMediacom North. Together, we reside at the vibrant WPP Manchester Campus, located in the heart of Spinningfields. Here, we collaborate with over 500 talented creatives and marketers, all contributing to WPP's esteemed global advertising and media network.Being part of EssenceMediacom North provides us with access to world-leading enterprise tools and resources. This enhances our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology, allowing us to craft truly integrated solutions.

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A bit about EM Code...EM Code, formerly Code Computerlove, is a trusted partner in customer experience, AI and innovation. For over 25 years, EM Code has shaped some of the UK’s leading brands and businesses. We are renowned for our human-centred thinking, brand-led creativity, human-centred design and software engineering practices. Our eclectic client base includes big organisations like the BBC, fast-moving start-ups like LightSpeed Broadband, and local heroes like Manchester Pride. We even launched a global number-one app, The Higher Lower Game.Recognising the need for constant evolution, our agency is structured to help our clients and partners adapt to rapidly changing customer and market needs. Our approach is agile, collaborative and flexible. We start where we can deliver the biggest results, then test, learn, and improve before moving on to the next goal.We're part of something bigger...Since 2017, we have been part of EssenceMediacom North. Together, we reside at the vibrant WPP Manchester Campus, located in the heart of Spinningfields. Here, we collaborate with over 500 talented creatives and marketers, all contributing to WPP's esteemed global advertising and media network.Being part of EssenceMediacom North provides us with access to world-leading enterprise tools and resources. This enhances our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology, allowing us to craft truly integrated solutions.

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A bit about EM Code...EM Code, formerly Code Computerlove, is a trusted partner in customer experience, AI and innovation. For over 25 years, EM Code has shaped some of the UK’s leading brands and businesses. We are renowned for our human-centred thinking, brand-led creativity, human-centred design and software engineering practices. Our eclectic client base includes big organisations like the BBC, fast-moving start-ups like LightSpeed Broadband, and local heroes like Manchester Pride. We even launched a global number-one app, The Higher Lower Game.Recognising the need for constant evolution, our agency is structured to help our clients and partners adapt to rapidly changing customer and market needs. Our approach is agile, collaborative and flexible. We start where we can deliver the biggest results, then test, learn, and improve before moving on to the next goal.We're part of something bigger...Since 2017, we have been part of EssenceMediacom North. Together, we reside at the vibrant WPP Manchester Campus, located in the heart of Spinningfields. Here, we collaborate with over 500 talented creatives and marketers, all contributing to WPP's esteemed global advertising and media network.Being part of EssenceMediacom North provides us with access to world-leading enterprise tools and resources. This enhances our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology, allowing us to craft truly integrated solutions.

EM Code
UX Research Consultant
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A bit about EM Code...EM Code, formerly Code Computerlove, is a trusted partner in customer experience, AI and innovation. For over 25 years, EM Code has shaped some of the UK’s leading brands and businesses. We are renowned for our human-centred thinking, brand-led creativity, human-centred design and software engineering practices. Our eclectic client base includes big organisations like the BBC, fast-moving start-ups like LightSpeed Broadband, and local heroes like Manchester Pride. We even launched a global number-one app, The Higher Lower Game.Recognising the need for constant evolution, our agency is structured to help our clients and partners adapt to rapidly changing customer and market needs. Our approach is agile, collaborative and flexible. We start where we can deliver the biggest results, then test, learn, and improve before moving on to the next goal.We're part of something bigger...Since 2017, we have been part of EssenceMediacom North. Together, we reside at the vibrant WPP Manchester Campus, located in the heart of Spinningfields. Here, we collaborate with over 500 talented creatives and marketers, all contributing to WPP's esteemed global advertising and media network.Being part of EssenceMediacom North provides us with access to world-leading enterprise tools and resources. This enhances our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology, allowing us to craft truly integrated solutions.

EM Code
Lead UX Research Consultant
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A bit about EM Code...EM Code, formerly Code Computerlove, is a trusted partner in customer experience, AI and innovation. For over 25 years, EM Code has shaped some of the UK’s leading brands and businesses. We are renowned for our human-centred thinking, brand-led creativity, human-centred design and software engineering practices. Our eclectic client base includes big organisations like the BBC, fast-moving start-ups like LightSpeed Broadband, and local heroes like Manchester Pride. We even launched a global number-one app, The Higher Lower Game.Recognising the need for constant evolution, our agency is structured to help our clients and partners adapt to rapidly changing customer and market needs. Our approach is agile, collaborative and flexible. We start where we can deliver the biggest results, then test, learn, and improve before moving on to the next goal.We're part of something bigger...Since 2017, we have been part of EssenceMediacom North. Together, we reside at the vibrant WPP Manchester Campus, located in the heart of Spinningfields. Here, we collaborate with over 500 talented creatives and marketers, all contributing to WPP's esteemed global advertising and media network.Being part of EssenceMediacom North provides us with access to world-leading enterprise tools and resources. This enhances our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology, allowing us to craft truly integrated solutions.

EM Code
Senior UX Research Consultant
Manchester

A bit about EM Code...EM Code, formerly Code Computerlove, is a trusted partner in customer experience, AI and innovation. For over 25 years, EM Code has shaped some of the UK’s leading brands and businesses. We are renowned for our human-centred thinking, brand-led creativity, human-centred design and software engineering practices. Our eclectic client base includes big organisations like the BBC, fast-moving start-ups like LightSpeed Broadband, and local heroes like Manchester Pride. We even launched a global number-one app, The Higher Lower Game.Recognising the need for constant evolution, our agency is structured to help our clients and partners adapt to rapidly changing customer and market needs. Our approach is agile, collaborative and flexible. We start where we can deliver the biggest results, then test, learn, and improve before moving on to the next goal.We're part of something bigger...Since 2017, we have been part of EssenceMediacom North. Together, we reside at the vibrant WPP Manchester Campus, located in the heart of Spinningfields. Here, we collaborate with over 500 talented creatives and marketers, all contributing to WPP's esteemed global advertising and media network.Being part of EssenceMediacom North provides us with access to world-leading enterprise tools and resources. This enhances our extensive capabilities in communications, media, insights, customer experience, AI, and cutting-edge technology, allowing us to craft truly integrated solutions.

EM Code

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