Overview
The basic principles of Search Engine Optimisation (SEO) best practice are well-established and well-known to many. But to succeed in the competitive arena of Google's natural listings, you have to gain an edge by using advanced, ethical SEO techniques which are not subject to the search engine's spam filters.
Providing you with a structured process to improve your results from SEO, an industry expert will lead this one-day workshop, reviewing attendees' existing optimisation approaches, analytics and tools against their top-performing competitors and best practice. The small-group format means you'll get the benefit of intensive, hands-on expert advice.
Programme
This practical workshop will provide you with a structured process to improve your results from SEO by reviewing your existing optimisation approaches, analytics and tools against best practice and competitor approaches. It will highlight the advanced techniques used by the companies at the top of the listings for the most competitive search terms.
The small-group format is designed to enable sharing of techniques with expert review of specific sites and challenges by your course tutor. Sites reviewed will include sites optimised by leading agencies in different sectors including retail, travel, financial services, publishing and business-to-business. Attendees own SEO approaches can also be reviewed and feedback given in the second half of the day.
Who should attend?
This workshop is ideal for specialist search engine marketers with responsibilities for SEO, either at an agency or client-side. You will need to have the experience of having worked "hands-on" on several SEO projects to gain the most from the session. Digital marketing managers or agency account managers who need to be familiar with advanced approaches to review and discuss the current SEO strategies adopted by their staff or clients will also find this workshop useful.
You will already be familiar with the principles of SEO which are covered on our intermediate SEO Marketing course.
How will I benefit?
Upon completion of this course, you’ll be able to:
- Audit your current approach against cutting-edge approaches using a structured process
- Identify and prioritise the quick wins and longer-term benefits
- Spot opportunities for improvements through freely available resources such as Google Webmaster tools and Google Analytics, open-source plug-ins and paid services
- Benchmark competitors to "reverse-engineer" the techniques they are using and determine what you need to do to beat them
- Avoid "red flag" techniques which can result in a ranking penalty
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.
For more information about the course and to book a place click here.
