We all have a dream of setting up the next big technology company. Some of us actually venture out and setup our company, in most cases, into an existing market with a disruptive technology. Few of us actually makes the sales to warrant a look by the incumbents. Our topic for this month's discussion is:

How do you launch a disruptive technology into an existing market dominated by a handful of players with significant capital and market intelligence than you have?

Anish will discuss how Yuuguu was launched into a market dominated by Webex and GoToMeeting, early trials with premium pricing model and how they are now taking market share from incumbents. Kevin will discuss the humble beginnings of Free Agent Central as a Scottish startup working with Dennis Howlett to gain an understanding of the market in early days to signing a landmark deal with Iris to becoming a major threat to Sage. Alasdair who founded Transitive and exited to IBM will speak about building disruptive technologies and marketing it globally.