What's it all About?
Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight on how to harness this vast platform to create a positive impact on their business.
Over two days Chinwag Insight: Facebook Marketing investigates the theory and practice. Starting with the pratical, Facebook Marketing Bootcamp (5 Oct) followed by a full-day conference (6 Oct).
Conference Programme
Wondering what's in store? Check out a selection of the day's programme, whether it's working out how to generate Likes and what to do with them, or creating an effective Facebook Ad campaign, the conference will help develop and optimise your Facebook Marketing strategy and most importantly, the ROI.
Packed full of case studies, presentations, panel sessions and interviews the day provides a unique opportunity to learn from global brands, their agencies and carefully selected industry experts.
Join your peers and gain a comprehensive perspective on Facebook Marketing from strategy through to implementing tactics and the costs involved, discover analytics and audience insight and quiz our experts on what the future holds.
Chinwag Insight: Facebook Marketing will cover:
- Strategy
Understand how, why and where Facebook fits into the marketing mix - Engagement
Developing relationships, building reputation and sensitive marketing - Resource
Structuring staff, agencies & suppliers to deliver results & minimise cost - Advertising
Formats, stories, newsfeeds, campaigns, management & measurement - Commerce
Credits, shopfronts and the possibilities of F-commerce - Platforms
Games, apps, mobile and the opportunities beyond the page - Analytics
Understanding ROI, KPIs and other acronyms that show what’s working - Future
Crystal ball-time: planning for the future, opportunities & challenges
The conference includes a delicious lunch, refreshments throughout the day and a beverage or two, to oil the wheels of the post-conference networking. There are frequent additions, so keep checking back.
Facebook Marketing Bootcamp, 5th Oct
The Facebook Marketing Bootcamp is a chance to roll-up-your-sleeves and get stuck in to marketing using Facebook's array of tools. Learn from one of the industry's leading social media trainers, Lauren Fisher of Simply Zesty.
The day will tackle: Facebook Pages, creating/managing ad campaigns on Facebook, Commerce, Facebook Connect with an in-depth review of the tools and best practice with case studies along the way.
The Bootcamp is kindly being hosted by the great folks at Channel 4, whose Horseferry Road HQ, is the venue for the day.
Register Now
Tickets from only £199 - SAVE £100! even on the early-bird price use: discount code chinwag
For full details click here.
