Overview
Econsultancy’s Email Marketing Census highlights that almost three-quarters of companies rate email marketing as “excellent‟ or “good‟ in terms of return on investment. However, the report also shows that marketers are becoming complacent by continuing to overlook email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel.
Programme
Email is still an important means of talking to your customers – but you’ve got to make your communications stand out and actually get read.
This practical course will demonstrate how results and deliverability can by significantly improved by addressing common issues within all aspects of email marketing, from planning, setting realistic objectives and strategies, through to improving deliverability, ensuring your emails actually reach your target audience and testing - making sure that you’ll be able to continually improve your campaigns, boosting results and profitability.
Who should attend?
This course is ideal for those with limited experience of email marketing looking to improve their knowledge of the channel, or anyone who manages email marketing campaigns and wants better results from their communications.
How will I benefit?
Upon completion of this course, you’ll be able to:
- Dramatically improve your email marketing results
- Sharpen your email marketing strategy, use testing techniques and evaluate ROI
- Ensure your emails reach their target audience
- Use registration and click stream data to personalise your campaigns
- Identify and avoid costly email marketing mistakes
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.
For more information about the course and to book a place click here.
