Overview
This intensive two-day course will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future has in store.
This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with offline activity).
It will also demystify the technical jargon commonly used in digital marketing: RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.
Who should attend?
Marketers with some experience of offline channels but little or no exposure to online marketing channels, and people who need to know how all the pieces of the digital marketing jigsaw fit together, such as business owners and management teams.
How will I benefit?
You will gain a valuable understanding of the key differences between offline and online marketing, and how online can fit into a multichannel approach. You’ll understand which online channels are key in terms of customer acquisition, conversion and retention. Discover the success factors for different ecommunications techniques, and the influence of other key factors such as the design and creative process. Importantly, discover ways to improve results delivered by digital marketing for the same budget.
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com
For more information about the course and to book a place click here.
