Overview

This intensive two-day course is a great place to start your training. It gives marketers a complete overview of all the essential digital marketing disciplines, how they can work together in your marketing strategy and helps to highlight areas for further in-depth learning.

Programme

This intensive two-day course will look at the key considerations for digital marketers, how to build the dream online strategy and assess what the future has in store.

This course will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalisation) as well as some of the management issues (legal issues, data gathering, integration with offline activity).

It will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more...all in a simple, easy to understand way.

Who should attend?

This course is ideal for those with experience of traditional, offline, marketing but little or no exposure to online marketing channels, or those with experience in specific digital disciplines who want to know how different channels can fit together.

How will I benefit?

Upon completion of this course, you will be able to:

• Understand how to weave together acquisition and retention tools to deliver an efficient digital marketing strategy
• How to build great websites through content, navigation and optimising them using analytics
• Evaluate traffic-driving techniques to get more of the right people to your site, profitably
• Use log-ins and email marketing to stay close and build long-term relationships

Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.

For more information about the course and to book a place click here.