Programme:

• The importance of customer contribution to innovation
• Tools and techniques for professional marketing
• Customer needs and market segmentation
• Selling techniques for high tech businesses
• Production of a simple, actionable one-page marketing plan
• Social Media tools for implementation of the marketing plan. Where are your  prospects active (Facebook, Twitter, LinkedIn)? How to manage social media activity to communicate with customers

Presenter

The programme is led by Sarah Galbraith an industrial consultant. Sarah spent many years in the chemical industry in high profile marketing and business management roles. She specialises in linking high technology enterprises to the world of customer expectations, service and delivery of added value. Mark Blackburn Marketing will deliver the social media implementation sessions

Who would benefit from this programme?

Eligible Northwest SMEs with an interest in how strategic marketing based upon customer needs and market segmentation can lead to greater business efficiency and a competitive  advantage

For further information click here