Overview
This one-day workshop is the UK’s most popular introduction to online PR and social media marketing. It looks at the effect of social media and web 2.0 on marketing communications and public relations and provides valuable hands-on techniques and tools to understand and harness the opportunities of User Generated Content.
Using a combination of reputation monitoring and mapping tools, and reviewing examples of best practice social media marketing and online PR, delegates will come away with a solid understanding of how to plan and manage their communications in an age of digital networks.
"I can't wait to get back into the office to start planning our PR and social media marketing strategy. We will definitely include what we learnt from this excellent training workshop." - B. Murray Canvas Holidays
If you're experienced in putting social media and online PR tools and techniques to effective practical use, our Advanced social media course may be of interest.
Who should attend?
- Public Relations professionals
- Communications professionals
- Marketing professionals
- Digital marketing professionals
- E-commerce professionals
- Journalists
- Academics
Course is suitable for manager and executive level
How will I benefit?
After attending this course, you will be able to:
- Understand how Online PR/social media can integrate with other marketing disciplines
- Asses the relevance of social media and User Generated Content and plan and develop an online PR and social media strategy for your organisation, brand, client
- Understand how to map your online audiences and identify and monitor conversations and reputation online
- Identify and evaluate PR opportunities and threats from social media and user generated content
- Participate in networks through ‘social objects’, ‘social currency’ and ‘conversationalists’
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.
For more information about the course and to book a place click here.
