Overview

Website visitor conversions can be as low as 0.5% - or lower. Drawing on the discipline of social psychology to understand human decision making, this course will reveal the most important persuasion techniques needed to move website visitors along effective decision paths for consistently improved conversion. 
Delegates will come away with a range of tips that will increase website visitor conversion by 10-50%

What will I learn?

Drawing on the discipline of social psychology to understand human decision making, this course will reveal the most important persuasion techniques needed to move website visitors along effective decision paths. Delegates will come away with a range of tips that will increase website visitor conversion by 10%-50%.

What makes us ‘tick’ and what can make us ‘click’

• Human decision-making: why your web visitors are irrational and what to do about it
• The impact of memory on decision choices
• How we all process information and how you can use this to your advantage
• Nature vs. Nurture: what’s hardwired and what do we learn?

Webpage design

• The capabilities and limitations of cognition and the implications for web design
• How perception and cognition influence browsing behaviour
• The cognitive cost of poor website design
• Serving different learning styles
• Emotions and web design
• Eye gaze patterns and implications
• Design guidelines for landing pages, home pages, category pages, forms and ecommerce sites

Power of persuasion

• Understanding what persuasion is
• Why your organisation should design a persuasive online presence
• How small changes can have a big impact
• The concept of ‘website visitor conversion’
• Moving visitors along decision paths
• Designing for four types of users
• Simple tips to increase conversions by 10% - 50%

For more information about this event click here.

Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.