Pay per click (PPC) advertising campaigns are a great way to maximise website visibility on key search engines. But PPC markets are becoming increasingly competitive – you need an effective strategy or you’re throwing money (and traffic) away.
This PPC marketing course covers the essentials of successful paid search campaigns, exploring best-practice tools and techniques from writing copy, to bidding strategy, to effective analysis of competitors.
Programme
Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website’s visibility on popular search engines such as Google.
This course will show you how to evaluate and fine-tune your PPC strategy to improve click-through and conversion rates, as well as review and expand your search term sets to maximise performance. You’ll also learn how to effectively track results to maximise ROI through accurate measurement and analysis.
Who should attend?
This course is ideal for marketing professionals with a basic understanding of the fundamentals of PPC and are looking to get further involved.
How will I benefit?
Upon completion of this course, you will be able to:
- Refine your strategy so more leads turn into conversions
- Evaluate and analyse your key phrases to improve your copy
- Understand the importance of using landing pages in campaigns
- Use powerful bid management tools and reporting techniques to maximise ROI
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.
For more information about the course and to book a place click here.
