Overview

Pay per click (PPC) advertising campaigns offer a flexible method of maximising website visibility on key search engines. But as PPC markets become increasingly competitive, developing an effective strategy is essential to achieving your best possible return-on-investment (ROI).This course takes you through the essentials of planning, managing and optimising a successful PPC campaign.

Who should attend?

Marketing professionals with a good understanding of the basics of PPC looking to refine and enhance their strategy by using the best tools available.

How will I benefit?

After attending this course you’ll be able to evaluate and fine-tune your PPC strategy to improve clickthrough and conversion rates, as well as review and expand your search term sets to maximise performance. Learn how to effectively track results to maximise ROI through accurate measurement and analysis.

Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.

For more information about the course and to book a place click here.