Overview

As the cost of acquiring traffic continues to grow, more website owners see usability as a key value generator.

This course aims to give a solid foundation to this wide-ranging subject through case studies taken from ecommerce and non-commercial websites as well as hands-on experience through workshops on the key principles.

Who should attend?

Anyone involved in website conversion who wants to gain a better understanding of the principles and learn how to apply best practice. Suitable for in-house or agency staff with some previous experience of website terminology.

How will I benefit?

You will be able to articulate the business benefits of user-centred design throughout the development process. Understand the user experience principles for both secure and non-secure areas of websites, and the different usability methods that can be applied during the design lifecycle. You’ll also understand how to perform card sorting for information architecture analysis and apply the results.

Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com

For more information about the course and to book a place click here.