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Kao Data appoints Jargon Group to build northern profile

Kao Data, the specialist developer and operator of high-performance data centres for enterprise, cloud, HPC and AI, has appointed The Jargon Group’s Manchester team based in MediaCityUK to help build awareness of its £350m investment in the region. 

One of the most respected and pioneering developers of sustainable data centres in the UK, Kao Data hosts one of the country’s most powerful supercomputers from its Harlow campus and is partnering with The Jargon Group to support communications around its plans for a 40 megawatt (MW) data centre on a 39,000m2 ex-industrial site in Reddish, Stockport. 

The project represents Kao Data’s first data centre campus in the North of England, enhancing and accelerating the Manchester city-region’s growing status as a leading technology hub, supporting local business and research communities in the process whilst creating high-value jobs. 

The PR programme will be led by the experienced Sue Souter who has managed many high-profile campaigns around Greater Manchester over three decades. A former President of Stockport Chamber of Commerce, Sue will be overseeing a campaign of media relations and stakeholder engagement to build brand awareness and educate on the role of data centres in a thriving, fast-growing tech sector. 

The Jargon Group is working in partnership with Rory Flashman-Wells, Director at Spa Communications - an award-winning, integrated communications agency specialising in the digital infrastructure sector - and will support Kao Data in its Northern media strategy, as well as its collaboration with key local organisations like ProManchester and Manchester Digital. 

Kao Data will also be conducting community outreach to schools and colleges across the region to create and promote opportunities for future generations to pursue careers in data centres. 

Adam Nethersole, VP of Marketing at Kao Data, said that Jargon’s existing links and relationships were an invaluable part of putting down roots in the area: “We want to do this right by tapping into skilled communications professionals based in Manchester to carry our messages to a range of stakeholders. 

"We have had a fantastic welcome so far, great early coverage and look forward to working with Sue and her team into 2024.”

The Jargon Group’s partnership with Kao Data is another for the company’s Manchester division - having attained multiple tech client wins this calendar year as well as supporting Imago Techmedia at Europe’s biggest digital transformation event, DTX + UCX Europe, as well as DTX + UCX Manchester.  

The company has offices in Reading (HQ), Cardiff and Dubai and employs 30 people - of which more than a dozen are based in the MediaCityUK office working on a variety of tech, sustainability, manufacturing and professional services accounts. 

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About Jargon PR: Jargon PR is an award-winning small international PR agency. It delivers world-class Public Relations campaigns that drive business results and create brand value for clients. The agency’s specialist team delivers unique B2B services and methodology from start-ups to corporates that drive awareness, engagement and sales through targeted PR campaigns.Founded in 2009, Jargon PR has extensive experience in creating global campaigns for technology and corporate companies and delivering a range of services including content creation, media relations, social media and reputation management.Why is Jargon PR different?Jargon PR is not like other Tech PR companies. Its specialist team delivers unique B2B services and methodology. Jargon PR builds international campaigns, working closely with clients to create and deliver personalised action plans to help meet business goals and dominate industries. Results include driving awareness, engagement and sales of client brands. Services: Jargon PR offers a range of services to support clients. Some of the most notable services include: Content creation: As the leading B2B PR agency, Jargon PR knows how to create engaging content for corporate campaigns. The agency’s team of skilled writers works with clients to plan, write and place content with key publications.Media relations: Jargon PR specialists work with dozens of journalists from the national, tech and business media on a day-to-day basis to create opportunities and place content in the media. This drives enquiries, web traffic and engagement for client brands.Executive Profiling: Jargon PR’s executive profiling service creates and manages client brands in the media as well as across professional LinkedIn channels. The agency uses comment and interview opportunities, thought leadership articles, and a social media programme to build a client’s personal reputation.In addition to these services, Jargon PR also offers these types of PR: podcasts, social media, conference speaker, exit, awards, investment,  reputation management, analyst relations, trade show support, messaging, media training, media audit and reporting and management. Jargon PR’s clients: Jargon PR’s client list includes: Pax8, SML RFID, RingOver, Palantir, Beyond Encryption, Creative, Digidentity, Digitopia, Fortude, Retail Marketing Group, Radix, 4D Data Centres, Mackwell Health, Mackwell Lighting, OneClick Cloud, Powerlite Fitzgerald, Meta, Solera, TP-Link, Manchester Tech Week, Rydoo, Agilitas, Glide, Snapplify, DeGould Ltd, Eco UK Group, Presto Music, Realme, Cap HPI, Future Processing, Ancoris, Qualifio, Mindlab International, Cenergist, Quick Channel, SEH Technology, MicroClash, Biral, Designa, DHD Cooling, Rawnet, Snakehive, Leonard Curtis, Cerberus, Everyday Loans, Kemtile, Emerson Orbit Development, and Pod StudiosCompany benefits: Jargon PR offers a range of benefits for its staff, including: A competitive salary Pension schemes Frequent internal and external training, with a team external training budget of £1,000 per year for each employee A membership to the professional bodies, the Chartered Institute of Public Relations and the Public Relations and Communications Association. This includes enrollment into the CPD programmes of both professional bodies.20 days holiday per year and all bank holidays off, with an additional Christmas shopping day and Birthday lie-inQuarterly team socials- St. Patrick's Day, Summer, Halloween and ChristmasEarly finish Friday’s every week Personalised Chilly’s bottle Diversity and Inclusion:Jargon PR has a strong agency focus on diversity and inclusion, with its CEO being a founding member of the CIPR Diversity and Inclusion Network, which is a group that works towards inclusivity within the PR industry. To support inclusivity throughout the recruitment process, Jargon PR works closely with The Taylor Bennett Foundation, which seeks out PR careers for individuals from BME backgrounds. Wellbeing activity: Jargon PR fosters a culture centred around employee wellbeing, and leverages on several initiatives to create an optimal working environment for its employees. Some of these initiatives include: Frequent one-to-one catch-ups between management and employees. Monthly wellbeing calls to normalise conversations around mental health. Subscription and unlimited access to the CIPR Mental Health Hotline and access to an in house mental health first aider. Frequent team social occasions to ensure Jargon PR employees are interacting beyond work. Jargon PR achieved the Investors in People ‘We Invest in Wellbeing’ Silver accreditation for its efforts towards employee wellbeing. Results: Jargon PR is a multi-award winning agency, and won 6 industry awards in 2021, including ‘PR Agency of the Year’ at the 2021 Global Agency Awards. The agency is ranked in the top 30 of PRWeek UK’s top 150 B2B comms rankings.  Check out the agency’s case studies to see previous client successes:

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