skip navigation
skip mega-menu

The Jargon Group Acquires Pelican Communications

Simon Corbett welcomes Michael Bennett

London: 5 December 2022, The Jargon Group has today acquired Pelican Communications. Based in the North West of England, the agency specialises in sustainability and ESG focussed integrated communications campaigns with a client portfolio that includes The British Frozen Food Federation, Ylem Energy and the Chartered Institute of Marketing. Founded in 1998 by Michael Bennett, the agency was recognised as ‘ESG Consultancy of the Year’ in the 2022 PRmoment Awards.

The Jargon Group includes a number of market leading agencies including b2b focussed Jargon PR and processing, packaging and industrial automation specialist GloHouse Media. The new partnership will strengthen The Jargon Group, adding ESG capability into the group to advise brands on social and economic issues, responsible governance and brand reputation. 

The acquisition extends The Jargon Group’s offering and presence in Manchester, which now includes twelve full time team members based in Manchester’s Media City.

Michael Bennett, Managing Director at Pelican Communications said, “Pelican Communications are incredibly excited to be joining The Jargon Group. Our shared values and commitment to quality of service for every client make this an ideal partnership. Joining The Jargon Group means we can expand the reach of our social impact and brand purpose services globally, working with the agency's international client base and teams in the US and Dubai.’

Kevin Winfield, Associate Director at Jargon PR said, ‘We’re excited to be welcoming the team at Pelican into the Jargon Group. Every business has a role to play in sustainability, the specialist insight and communications capabilities the team brings will continue to allow us to continue to build world-class content and communications strategy services for our clients.’



Earlier this month Jargon PR celebrated its thirteenth anniversary while also reporting record growth with revenue for the first six-months of FY 22-23 exceeding £1,500,000. The agency expects annual fees to surpass £3million this financial year.


Supporting this growth has been the diversification of office locations throughout the UK including offices in Cardiff, Manchester, Reading and London. At the same time, the agency has invested in its international model by opening a series of offices including Jargon PR MENA in Dubai led by the former Markettiers4DC Managing Director Cheryl King and a US office in New York led by PR veteran Vivian Kelly.


As the agency has grown, Jargon PR has continued to put CSR at the heart of its strategy through a strategic partnership with Ecologi. Since June 2021, Jargon PR has planted over 4,100 trees and taken over 340 tonnes of co2 out of the atmosphere. The Company’s longer-term ambition remains to become B Corporation certified.


Growth through acquisition has been part of Jargon Group’s accelerated growth strategy to provide geographical and sector specific specialism for its international clients. 


This is the fourth acquisition in the past three years which includes Cardiff communications agency Vantage Marketing (Nov, 2020), Manchester-based Souter PR (July, 2021) and processing, packaging and industrial automation market specialist GloHouse Media (Oct 22).


Commenting on the first six-months of FY 22-23, Simon Corbett, Jargon Group founder said, “The past few years have been hugely successful for the agency as we continue to focus on organic growth and maximising value from our existing client base. Record new business performance continues and client and team retention remains strong.


“The business is focused on a three-year growth strategy which has included a series of strategic acquisitions. Despite the economic challenges facing the economy, client demand for digital PR and communications services continues to grow and Jargon is well set to benefit from this demand.’’

Explore jobs at Jargon PR

Senior Account Executive/ Account Manager

About Jargon PR: Jargon PR is an award-winning small international PR agency. It delivers world-class Public Relations campaigns that drive business results and create brand value for clients. The agency’s specialist team delivers unique B2B services and methodology from start-ups to corporates that drive awareness, engagement and sales through targeted PR campaigns.Founded in 2009, Jargon PR has extensive experience in creating global campaigns for technology and corporate companies and delivering a range of services including content creation, media relations, social media and reputation management.Why is Jargon PR different?Jargon PR is not like other Tech PR companies. Its specialist team delivers unique B2B services and methodology. Jargon PR builds international campaigns, working closely with clients to create and deliver personalised action plans to help meet business goals and dominate industries. Results include driving awareness, engagement and sales of client brands. Services: Jargon PR offers a range of services to support clients. Some of the most notable services include: Content creation: As the leading B2B PR agency, Jargon PR knows how to create engaging content for corporate campaigns. The agency’s team of skilled writers works with clients to plan, write and place content with key publications.Media relations: Jargon PR specialists work with dozens of journalists from the national, tech and business media on a day-to-day basis to create opportunities and place content in the media. This drives enquiries, web traffic and engagement for client brands.Executive Profiling: Jargon PR’s executive profiling service creates and manages client brands in the media as well as across professional LinkedIn channels. The agency uses comment and interview opportunities, thought leadership articles, and a social media programme to build a client’s personal reputation.In addition to these services, Jargon PR also offers these types of PR: podcasts, social media, conference speaker, exit, awards, investment,  reputation management, analyst relations, trade show support, messaging, media training, media audit and reporting and management. Jargon PR’s clients: Jargon PR’s client list includes: Pax8, SML RFID, RingOver, Palantir, Beyond Encryption, Creative, Digidentity, Digitopia, Fortude, Retail Marketing Group, Radix, 4D Data Centres, Mackwell Health, Mackwell Lighting, OneClick Cloud, Powerlite Fitzgerald, Meta, Solera, TP-Link, Manchester Tech Week, Rydoo, Agilitas, Glide, Snapplify, DeGould Ltd, Eco UK Group, Presto Music, Realme, Cap HPI, Future Processing, Ancoris, Qualifio, Mindlab International, Cenergist, Quick Channel, SEH Technology, MicroClash, Biral, Designa, DHD Cooling, Rawnet, Snakehive, Leonard Curtis, Cerberus, Everyday Loans, Kemtile, Emerson Orbit Development, and Pod StudiosCompany benefits: Jargon PR offers a range of benefits for its staff, including: A competitive salary Pension schemes Frequent internal and external training, with a team external training budget of £1,000 per year for each employee A membership to the professional bodies, the Chartered Institute of Public Relations and the Public Relations and Communications Association. This includes enrollment into the CPD programmes of both professional bodies.20 days holiday per year and all bank holidays off, with an additional Christmas shopping day and Birthday lie-inQuarterly team socials- St. Patrick's Day, Summer, Halloween and ChristmasEarly finish Friday’s every week Personalised Chilly’s bottle Diversity and Inclusion:Jargon PR has a strong agency focus on diversity and inclusion, with its CEO being a founding member of the CIPR Diversity and Inclusion Network, which is a group that works towards inclusivity within the PR industry. To support inclusivity throughout the recruitment process, Jargon PR works closely with The Taylor Bennett Foundation, which seeks out PR careers for individuals from BME backgrounds. Wellbeing activity: Jargon PR fosters a culture centred around employee wellbeing, and leverages on several initiatives to create an optimal working environment for its employees. Some of these initiatives include: Frequent one-to-one catch-ups between management and employees. Monthly wellbeing calls to normalise conversations around mental health. Subscription and unlimited access to the CIPR Mental Health Hotline and access to an in house mental health first aider. Frequent team social occasions to ensure Jargon PR employees are interacting beyond work. Jargon PR achieved the Investors in People ‘We Invest in Wellbeing’ Silver accreditation for its efforts towards employee wellbeing. Results: Jargon PR is a multi-award winning agency, and won 6 industry awards in 2021, including ‘PR Agency of the Year’ at the 2021 Global Agency Awards. The agency is ranked in the top 30 of PRWeek UK’s top 150 B2B comms rankings.  Check out the agency’s case studies to see previous client successes:

Jargon PR

Subscribe to our newsletter

Sign up here