“With complex user journeys around the configurator (including journeys that may end offline) it was important that the site was considered as part of a multi-platform approach, and there has been a great deal of integration with Spaceslide’s back office and showroom business, integrating with Dynamics AX, SagePay, Ekomi, Pinterest, Facebook, Twitter and Google+,” continued Haven.
“By utilising Sitecore CEP and Ucommerce has enabled Spaceslide to deliver powerful marketing automation around key user journeys and continuous conversion rate optimisation through multivariate and A/B testing – that can all be handled from within the CMS. Ensuring conversion rates are always maximised – including with basket abandoners and users creating configurations.”
KMP say that already on-site conversion rates are up by more than 25%.
