Manchester-based digital agency Userism, is behind the design and build for Manchester City Mission’s new website. The 180-year-old organisation has received a fresh new look to its digital outreach efforts aimed at educating current and new users of the important work undertaken in and around the Greater Manchester area.
The Mission, a Christian organisation seeks to end some of society's most challenging issues through the management of projects tackling homelessness, support for sex workers and those living in poverty. In addition to offering support to those in direct need, they also develop a range of creative and educational resources for children that meets the National Curriculum standard for Religious Education.
The new website uses a bold colour palette to support a change in brand positioning and will act as a news and information portal for those seeking to learn about and support the projects the Mission undertakes.
“When approached by the Mission, they had recently undergone a re-brand which introduced colour into their brand image which hadn’t previously been so prominent. Our brief was to build on this and create a welcoming and engaging information hub to be used as a launchpad for sharing news and project information for all the good work they do.”
- Richard Silk, Managing Director – Userism
“Userism’s emphasis on user experience made them the obvious choice for the project. As we worked our way through the pandemic, it became clear that some of our projects had to close and new ones had to be started up. This required a great deal of flexibility as our new site became something of a moving target. The end product was well worth the wait.”
Terry Durose, Director - Manchester City Mission
Covid has had a big impact on the Mission and how they are able to operate. This has led to some radical thinking around how supporting those most in need in our local communities can and should be approached. Projects have evolved and will continue to do so. Interested parties are being encouraged to review the website often for changes as they are announced.
