A one-day jargon-free exploration of the impact that digital is having on both marketing and business, and tools and tricks to help you keep up

• Investigate how the key digital channels – such as search, social and mobile - can benefit your organisation
• Understand the difference between paid, owned and earned media
• Examine how data can be used to deliver real-time conversations with your customers that drive conversion – be it a sign-up or a sale
• Learn how social media can not only improve how your organisation communicates internally, but also help you deliver more effective customer service 
• Discover how can you use digital to develop new products or services with your customers and suppliers
• Explore how to engage the impulsive always-on mobile consumer
• And why becoming a content owner can not only drives engagement, but also increase your brand’s reputation with your customers and suppliers

Come away with the confidence to talk about digital internally and with your suppliers, and understand how it can help your business

www.thedrum.com/atmosphere