Overview
Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities and track results.
SEO is not a mystery: it’s about attracting the right customers at the right time. Completing this course will equip you with the necessary understanding, technical know-how and insight to build a SEO strategy that will stand up in today’s fiercely competitive online marketplace.
What will I learn?
Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns. Learn also how to manage your online brand in order to increase its market share in the natural listings. Be able to devise a strategy that will measure and analyse search term performance, key word conversion visitor traffic from Google, Yahoo and all the main search engines and competitor activity. You will become expert at spotting and taking advantage of quick-win opportunities and tracking the results.
Key learning outcomes
- Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities
- Refine your approach to key phrase analysis and content to increase the performance of your website on search engines
- Understand the importance of usability and design to maximise your website performance
- Improve your reporting and strategies for harnessing new innovations to boost SEO
Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.
For more information about the course outline and the presenter or to book a place click here.
