Amazon SEO involves creating a keyword rich copy to get your products found, and PPC involves paid advertisement. Both of them go hand in hand and this course helps understand how SEO and paid ads help your products to rank well on product searches.
In the UK, the marketplace industry is dominated by Amazon and eBay - and eBay is a significant force throughout the Europe. Selling on marketplaces can be a cost-effective way to attract new business as the marketplaces already have an active customer base looking for your products.
Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.
This jargon free Ad-words course shows you how to create successful search campaigns.