Digital Marketing and Channels Manager

Job description

This role will lead on iterating and implementing the delivery of GDS’s social media, ensuring it keeps pace with technological changes and audience behaviour. Working with the Head of Content Marketing and Creative, you will develop and implement a channel plan to communicate key milestones and priorities, identifying which of GDS‘s work has the most impact to our audiences.

You are an experienced digital communications practitioner with an active social media presence. You are proactive, able to generate ideas to react to trends and what's going on inside and outside GDS. You're as comfortable getting your ideas produced, shot and recorded - either yourself, or by briefing someone else - as you are with writing post copy. 

You will be working in a fast-paced environment, able to grasp a variety of fast moving, often nuanced and complex policies quickly and effectively. You will cope comfortably with ambiguity and thrive on being creative and innovative

As a Digital Marketing & Channels Manager you’ll:

• be responsible for strategic direction of all GDS social media accounts, including setting performance standards, measurement of key metrics and consistent channel growth as well as scoping and recommending/culling channels as needed 
• have ownership of all social content and output in support of GDS marketing, implementing creative content ideas and techniques to engage users across multiple online communities 
• write strategic plans and proposals which result in positive decision-making
• take responsibility for commissioning content and implementing across multiple online communities. Once shared you will effectively analyse performance, translating anecdotal or qualitative data into recommendations for revising marketing and social media activity

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Person specification

We’re interested in people who:

• have extensive demonstrable experience and expertise in a wide variety of social media channels, community management including content management platforms like wordpress
• are able to set up and grow online communities 
• have experience and skills in social media content and marketing techniques, including SEO and PPC
• are able to demonstrate a track record in measuring performance of digital content and can talk through examples of what you've created 
• have excellent written and verbal communication skills - and have used them to create content, including social copy and scripts for short videos and animations, to actively engage with a large social following
• are able to create strategic plans, presentations and proposals, which make a compelling case for the use, and direction, of our digital channels to market platforms and services developed in GDS

Benefits

The benefits of working at GDS

There are many benefits of working at GDS, including:

• flexible hybrid working with flexi-time and the option to work part-time or condensed hours
• a Civil Service Pension with an average employer contribution of 27%
• 25 days of annual leave, increasing by a day each year up to a maximum of 30 days
• an extra day off for The King’s birthday
• an in-year bonus scheme to recognise high performance
• career progression and coaching, including a training budget for personal development
• paid volunteering leave
• a focus on wellbeing with access to an employee assistance programme
• job satisfaction from making government services easier to use and more inclusive for people across the UK
• advances on pay, including for travel season tickets
• death in service benefits
• cycle to work scheme and facilities
• access to children's holiday play schemes across different locations in central London
• access to an employee discounts scheme
• 10 learning days per year
• volunteering opportunities (5 special leave days per year)
• access to a suite of learning activities through Civil Service learning

GDS offers hybrid working for all employees. This means that everyone does some working from home and also spends some time in their local office. You’ll agree to your hybrid working arrangement with your line manager in line with your preferences and business needs.

Any move to Government Digital Service from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk

Things you need to know

Selection process details

The standard selection process for roles at GDS consists of:

• a simple application screening process - We only ask for a CV and cover letter of up to 750 words. Important tip - please ensure that your cover letter includes how you meet the skills and experience listed in the “person specification” section above
• a 60 minute video interview

Depending on how many applications we get, there might also be an extra stage before the video interview, for example a phone interview or a technical exercise.

In the Civil Service, we use Success Profiles to evaluate your skills and ability. This gives us the best possible chance of finding the right person for the job, increases performance and improves diversity and inclusivity. We’ll be assessing your technical abilities, skills, experience and behaviours that are relevant to this role.

For this role we’ll be assessing you against the following Civil Service Behaviours: 

• working together
• changing and improving
• communicating and influencing
• managing a quality service
• delivering at pace

Candidates that do not pass the interview but have demonstrated an acceptable standard may be considered for similar roles at a lower grade.

A reserve list will be held for a period of 12 months, from which further appointments can be made.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

Feedback will only be provided if you attend an interview or assessment.