Performance Analyst

The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government.

Our priorities are to drive a modern digital government, by:

1. joining up public sector services
   2. harnessing the power of AI for the public good
   3. strengthening and extending our digital and data public infrastructure
   4. elevating leadership and investing in talent
   5. funding for outcomes and procuring for growth and innovation
   6. committing to transparency and driving accountability

We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK’s geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government.

We’re part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol.

The Government Digital Service is where talent translates into impact. From your first day, you’ll be working with some of the world’s most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale.

Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation’s highest-priority digital challenges, helping millions of people access services they need

Job description

You'll be responsible for analysing user behaviours and performance across products in the One Login programme. You'll focus on web analytics (using GA4 and Big Query) and event logs (using AWS Redshift and Quicksight) but also work with data from other sources such as call-centre, surveys and user feedback. Your insights will drive prioritisation, helping product owners to focus on features that work best for users.

You’ll be proactive and work effectively in a multidisciplinary agile team to help them  identify “what success looks like”, develop hypotheses, implement tracking, ensure data is accurate and significant and then provide analysis and actionable insight through effective storytelling and data visualisation. 

As a Performance Analyst you’ll:

• deliver analysis, especially using digital analytics, to help product owners make decisions based on evidence 
• develop performance measurement frameworks to identify Key Performance Indicators (KPIs), goals, user needs and benefits and define and measure outcomes to assess the performance of One Login
• work closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour 
• identify where user experience can be improved and working with teams to overcome barriers and be responsible for the performance analysis in your given area, working independently but seeking guidance when needed
• provide recommendations for action based on user data in easily  understandable and engaging ways - presentations, blog posts,  dashboards and other data visualisation methods
• be adaptable in applying analysis techniques to new contexts, especially when acting as the sole representative for performance analysts on a project
• be responsible for the accuracy and quality of data and analysis, and how they are used
• contribute to the performance analysis community; assisting with training and knowledge transfer of digital analysis principles to wider audiences and expanding your own and others’ data analysis skills

Person specification

We’re interested in people who:

• have understanding and practical experience of using different analytical/data tools to transform and analyse different data sets to produce insights
• have the ability to tell a story with data, by translating analysis in a clear and concise manner using data visualisation tools such as Looker Studio, Power BI or Tableau 
• apply a curious and analytical mindset when approaching a problem
• have experience in digital analytics, specifically web analytics tools such as Google Analytics or Matomo
• have experience of discovering and sharing analytical insight with stakeholders at all levels of seniority
• have some experience of writing queries in a data warehouse environment using languages such as SQL in a tool such as AWS Redshift or Big Query
• have an understanding of project management techniques, such as agile, and an appreciation of how they are applied in the environment
• have an understanding of version control software such as GitHub

Benefits

The benefits of working at GDS

There are many benefits of working at GDS, including:

• flexible hybrid working with flexi-time and the option to work part-time or condensed hours
• a Civil Service Pension with an employer contribution of 28.97%
• 25 days of annual leave, increasing by a day each year up to a maximum of 30 days
• an extra day off for The King’s birthday
• an in-year bonus scheme to recognise high performance
• career progression and coaching, including a training budget for personal development
• paid volunteering leave
• a focus on wellbeing with access to an employee assistance programme
• job satisfaction from making government services easier to use and more inclusive for people across the UK
• advances on pay, including for travel season tickets
• death in service benefits
• cycle to work scheme and facilities
• access to children's holiday play schemes across different locations in central London
• access to an employee discounts scheme
• 10 learning days per year
• volunteering opportunities (5 special leave days per year)
• access to a suite of learning activities through Civil Service learning

Any move to Government Digital Service from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk

Office attendance

The Department operates a discretionary hybrid working policy, which provides for a combination of working hours from your place of work and from your home in the UK. The current expectation for staff is to attend the office or non-home based location for 40-60% of the time over the accounting period.

DSIT does not normally offer full home working (i.e. working at home); but we do offer a variety of flexible working options (including occasionally working from home). 

Things you need to know

Selection process details

The standard selection process for roles at GDS consists of:

• a simple application screening process - We only ask for a CV and cover letter of up to 750 words. Important tip - please ensure that your cover letter includes how you meet the skills and experience listed in the “person specification” section above
• Phone Screening
• 45 minute Technical exercise
• 120 minute technical and behavioural panel interview by video call

While we value the use of AI technology to enhance our daily work, we also value the personal touch and urge applicants to write cover letters without the use of AI to emphasise their own unique experiences.

In the Civil Service, we use Success Profiles to evaluate your skills and ability. This gives us the best possible chance of finding the right person for the job, increases performance and improves diversity and inclusivity. We’ll be assessing your technical abilities, skills, experience and behaviours that are relevant to this role.

For this role we’ll be assessing you against the following Civil Service Behaviours:

• changing and improving
• communicating and influencing
• managing a quality service

We’ll also be assessing your experience and specialist technical skills against the following skills defined in the Government Digital and Data Capability Framework for the Performance Analyst role:

• Analysis and insight
• Communicating analysis and insight
• Performance measurement
• Technical understanding
• Understanding analysis across the product lifecycle
• User-centered analysis
• Verification and validation of data and analysis
• Working within constraints

We have vacancies for SEO Performance Analysts, however we may also offer roles at HEO grade for candidates that show good potential at interview.

A reserve list will be held for a period of 12 months, from which further appointments can be made.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

Other information

In January 2025, it was announced that the Government Digital Service (GDS) will move to the Department for Science, Innovation and Technology (DSIT) as a part of a machinery of government change. This change aims to bring together the digital transformation of public services into one central department, presenting exciting opportunities and positioning DSIT to lead the government’s digital agenda.

This role is in scope to transfer to DSIT when the machinery of government change takes place.  As a result,  if you are successful and appointed by Cabinet Office to this role before 1st June 2025, your role will transfer from Cabinet Office to DSIT at the time of the relevant machinery of government change taking place,.  If your start date is after 1 June 2025, you will be appointed direct to DSIT and your appointment will be unaffected by the machinery of government change.  We are currently consulting with our Trade Unions on which policies, terms and conditions will apply on transfer.  The statement of changes applied to all other Cabinet Office staff will also apply to you if you are successful.”

We encourage you to apply and look forward to reviewing your application. We will keep you updated throughout the process.

Sponsorship

DSIT cannot offer Visa sponsorship to candidates through this campaign. DSIT holds a Visa sponsorship licence but this can only be used for certain roles and this campaign does not qualify.

Feedback will only be provided if you attend an interview or assessment.