Performance Analyst

Job description

As a Performance Analyst you’ll:

• deliver analysis, especially using digital analytics, to help product owners make decisions based on evidence 
• help the project team to measure and assess outcomes, for example, 'what success looks like', developing hypotheses and measurement frameworks 
• identify where user experience can be improved and working with teams to  overcome barriers 
• work closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour 
• provide recommendations for action based on user data in easily understandable and engaging ways - such as show and tells, blog posts, dashboards, slide deck presentations 
• work on GA4 data layer implementations from start to finish, including planning, designing schema, deployment, and ongoing optimisation
• be utilising Google Tag Manager (GTM) and SQL, enabling you to implement and troubleshoot GA4 tagging
• be feeding into data architecture plans that ensure accurate and reliable data collection. Including setting up and maintaining data validation processes specific to GA4, and contributing to data processing pipelines that create clean, and useful analytics outputs
• contribute to the performance analysis community; assisting with training and knowledge sharing of digital analysis principles to wider audiences and expanding your own and others’ performance analysis skills

Person specification

We’re interested in people who:

• can demonstrate strong proficiency with digital analytics platforms, such as Google Analytics (specifically GA4) working with high volumes of data 
• are experienced using analytical environments to evaluate and analyse data, including GCP (Google Cloud Platform), for example tools such as Google BigQuery, Dataform, social media analytics and APIs
• have experience in creating performance frameworks - specifically what good looks like and how it should be measured (KPIs)
• possess experience of working in an agile, project-based environment, focussed on delivering user needs 
• succeed in developing implementation strategies - including data architecture, quality assurance and administration
• have knowledge in running A/B and multivariate testing, including the selection and setting up of appropriate tooling
• understand and have practical experience of using different data tools to transform and analyse different data sets. Understanding of and practical experience with data analysis and visualisation tools, e.g. Looker Studio and languages e.g. SQL or python
• can gather and understand technical requirements. Is able to work collaboratively with developers and other data professions to support building suitable technical solutions such as analytics tracking or data pipelines
• demonstrates strong attention to detail when working with data to ensure accuracy and reliability

Benefits

There are many benefits of working at GDS, including:

• flexible hybrid working with flexi-time and the option to work part-time or condensed hours
• a Civil Service Pension with an average employer contribution of 28.97%
• 25 days of annual leave, increasing by a day each year up to a maximum of 30 days
• an extra day off for the King’s birthday
• an in-year bonus scheme to recognise high performance
• career progression and coaching, including a training budget for personal development
• a focus on wellbeing with access to an employee assistance programme
• job satisfaction from making government services easier to use and more inclusive for people across the UK
• advances on pay, including for travel season tickets
• death in service benefits
• cycle to work scheme and facilities
• access to an employee discounts scheme
• 10 learning days per year
• volunteering opportunities (5 special leave days per year)
• access to a suite of learning activities through Civil Service learning

Any move to Government Digital Service from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk 

Office attendance
The Department operates a discretionary hybrid working policy, which provides for a combination of working hours from your place of work and from your home in the UK. The current expectation for staff is to attend the office or non-home based location for 40-60% of the time over the accounting period.
DSIT does not normally offer full home working (i.e. working at home); but we do offer a variety of flexible working options (including occasionally working from home).

Things you need to know

Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance (opens in a new window) for more information on appropriate and inappropriate use.

Selection process details

The standard selection process for roles at GDS consists of:

• a simple application screening process - We only ask for a CV and to answer 3 short application questions related to your experience. Please allow max 300 words per question
• a first round, 30 minute video interview on the above questions
• a second round, 60 minute video interview which will include a 10 minute presentation. Details about the presentation will be shared in advance

Depending on how many applications we get, there might also be an extra stage before the video interview, for example a phone interview or a technical exercise.

In the event we receive a high volume of applications, we will conduct the initial sift against the lead criteria which is: 

• can demonstrate strong proficiency with digital analytics platforms, such as Google Analytics (specifically GA4) working with high volumes of data 
• are experienced using analytical environments to evaluate and analyse data, especially in GCP (Google Cloud Platform), for example tools such as Google BigQuery, Dataform, and other APIs 
• have experience in creating performance frameworks - specifically what good looks like and how it should be measured (KPIs)

In the Civil Service, we use Success Profiles to evaluate your skills and ability. This gives us the best possible chance of finding the right person for the job, increases performance and improves diversity and inclusivity. We’ll be assessing your technical abilities, skills, experience and behaviours that are relevant to this role.

For this role we’ll be assessing you against the following Civil Service Behaviours: 

• working together
• seeing the bigger picture
• communicating and influencing
• delivering at pace

We’ll also be assessing your experience and specialist technical skills against the following skills defined in the Government Digital and Data Capability Framework for the Performance Analyst role:

• communicating analysis and insight
• performance measurement
• quality assurance of data and analysis
• technical understanding

Want to know more about who Government Digital and Data are? Click Here 

Recruitment Timeline

Sift completion: 26th June 2026

Phone screens: From 6th July

Panel interviews: W/c 13th July

Candidates that do not pass the interview but have demonstrated an acceptable standard may be considered for similar roles at a lower grade.

A reserve list will be held for a period of 12 months, from which further appointments can be made.

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D&I Strategy.

Security

This role is advertised at BPSS but the successful candidate may go through SC whilst in post (Please note this would be at your own risk, as if you failed to obtain SC level then regrettably your employment may be terminated.

Location

Whilst this role's location is Bristol/Manchester, if you are a current Civil servant working in DSIT and based in London you are also able to apply for this role. If you are successful, you will retain your current location and pay. 

Sponsorship

DSIT cannot offer Visa sponsorship to candidates through this campaign. DSIT holds a Visa sponsorship licence but this can only be used for certain roles and this campaign does not qualify.