Social Video Producer

Job description

We are looking for a creative and dynamic Social Video Producer to join the GOV.UK content team. In this role, you will produce engaging, informative, and shareable video content that translates complex government policies and services into easily digestible formats for social media platforms. Your work will help inform and empower millions of UK citizens by providing accessible content on key government services and initiatives.

You will collaborate closely with communication teams, policy experts, and graphic designers to produce videos that are visually compelling, clear, and aligned with GOV.UK’s mission to deliver accurate and helpful information to the public.

As a Social Video Producer  you’ll:

• plan, script, shoot, edit, and produce short-form video content for GOV.UK’s social media channels (predominantly YouTube, Instagram, TikTok, Facebook)
• identify key topics, content and campaigns where social video content can improve public understanding of government services and attract the desired audience cohorts
• develop creative concepts and treatments that simplify complex government policies, services, and guidance into engaging video formats suitable for a diverse social audience
• manage multiple video projects simultaneously, ensuring timely delivery
• adapt video content for various platforms, ensuring best practices for engagement and reach (eg., video length, captions, format)
• work closely with internal and external stakeholders (eg government departments, policy experts, and digital teams) to ensure the accuracy and relevance of video content
• monitor and report on the performance of video content across social platforms, using analytics to refine and improve future videos
• ensure that all video content adheres to brand guidelines and accessibility standards

Person specification

We’re interested in people who have:

• proven experience (2+ years) in video production, particularly for social media platforms
• proficiency with video editing software (eg., Adobe Premiere, Final Cut Pro, After Effects)
• strong understanding of social media video trends and best practices, particularly for platforms like YouTube, TikTok, Instagram, and Twitter
• ability to turn complex information into engaging, easy-to-understand content
• strong storytelling skills, with a clear understanding of how to appeal to a broad audience
• ability to manage multiple projects and deadlines
• excellent communication and collaboration skills
• knowledge of government services and a passion for public communication is a plus

Benefits

Alongside your salary of £36,728, Government Digital Service contributes £10,640 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

The benefits of working at GDS

There are many benefits of working at GDS, including:

• flexible hybrid working with flexi-time and the option to work part-time or condensed hours
• a Civil Service Pension with an employer contribution of 28.97%
• 25 days of annual leave, increasing by a day each year up to a maximum of 30 days
• an extra day off for The King’s birthday
• an in-year bonus scheme to recognise high performance
• career progression and coaching, including a training budget for personal development
• paid volunteering leave
• a focus on wellbeing with access to an employee assistance programme
• job satisfaction from making government services easier to use and more inclusive for people across the UK
• advances on pay, including for travel season tickets
• death in service benefits
• cycle to work scheme and facilities
• access to an employee discounts scheme
• 10 learning days per year
• volunteering opportunities (5 special leave days per year)
• access to a suite of learning activities through Civil Service learning

GDS offers hybrid working for all employees. This means that everyone does some working from home and also spends some time in their local office. You’ll agree to your hybrid working arrangement with your line manager in line with your preferences and business needs.

Any move to Government Digital Service from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk

Things you need to know

Selection process details

The standard selection process for roles at GDS consists of:

• a simple application screening process - We only ask for a CV and cover letter of up to 250-300 words. Important tip - please ensure that your cover letter includes how you meet the skills and experience listed in the “person specification” section above
• a 60 minute video interview

Whilst we value the use of AI technology to enhance our daily work, we also value the personal touch and urge applicants to write responses without the use of AI to emphasise their own unique experiences.

Depending on how many applications we get, there might also be an extra stage before the video interview, for example a phone interview or a technical exercise.

In the event we receive a high volume of applications, we will conduct the initial sift against the lead criteria which is:

• Proven experience (2+ years) in video production, particularly for social media platforms.

In the Civil Service, we use Success Profiles to evaluate your skills and ability. This gives us the best possible chance of finding the right person for the job, increases performance and improves diversity and inclusivity. We’ll be assessing your technical abilities, skills, experience and behaviours that are relevant to this role.

For this role we’ll be assessing you against the following Civil Service Behaviours: 

• working together
• changing and improving
• making effective decisions
• seeing the bigger picture

Recruitment Timeline

Sift completion: 2nd June 2025

Panel interviews: 9th June 2025

Candidates that do not pass the interview but have demonstrated an acceptable standard may be considered for similar roles at a lower grade.

A reserve list will be held for a period of 12 months, from which further appointments can be made.

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D&I Strategy.

Other information

 In January 2025, it was announced that the Government Digital Service (GDS) will move to the Department for Science, Innovation and Technology (DSIT) as a part of a machinery of government change. This change aims to bring together the digital transformation of public services into one central department, presenting exciting opportunities and positioning DSIT to lead the government’s digital agenda.

This role is in scope to transfer to DSIT when the machinery of government change takes place.  As a result,  if you are successful and appointed by Cabinet Office to this role before 1st June 2025, your role will transfer from Cabinet Office to DSIT at the time of the relevant machinery of government change taking place. If your start date is after 1 June 2025, you will be appointed direct to DSIT and your appointment will be unaffected by the machinery of government change.  We are currently consulting with our Trade Unions on which policies, terms and conditions will apply on transfer.  The statement of changes applied to all other Cabinet Office staff will also apply to you if you are successful.

We encourage you to apply and look forward to reviewing your application. We will keep you updated throughout the process.

Sponsorship

DSIT cannot offer Visa sponsorship to candidates through this campaign. DSIT holds a Visa sponsorship licence but this can only be used for certain roles and this campaign does not qualify.