B2B Marketing Manager

Responsibilities:

• Develop and implement a multi-channel lead generation campaign to drive pipeline creation and acceleration programmes for key accounts. A mix of advertising, social media and email marketing expertise are key. In this role, you will be required to:
• Create compelling content that is aligned to industry needs by working with a variety of internal stakeholders and industry experts.
• Focus on the buyer journey, using insights into content and tactic preference by persona and funnel stage to deliver the right content at the right time.
• Tailor programmes and messaging to align to prospect, customer and industry-specific initiatives, business objectives or unique challenges.
• Collaborate with cross-functional marketing and sales teams on campaign concept, content, buyer’s journey development, and digital marketing execution to ensure effectiveness execution.
• Organise Codurance events and manage the participation of Codurance at key third party events
• Analyse data to monitor the success of programmes and optimise activities based on data-driven findings

Requirements :

• Self-starter with an entrepreneurial mind-set who can work autonomously and as part of a team within a fast-paced, dynamic organisation to deliver fully integrated, multichannel campaigns aligned to our strategic goals using research and insights as your starting point.
• Strong project management skills, managing multichannel campaigns from production through to delivery of plans both on time and on budget
• Strong writing skills; experience in exploring industry findings and using this insight to inform marketing and content
• Well versed in content marketing and event management
• Commercially minded; comfortable using data to measure impact and inform decisions
• Minimum 5+ years in B2B marketing with in-depth understanding of long B2B sales cycles
• Tech consultancy experience is advantageous but not essential

What can you expect in return:

• A collaborative culture where curiosity creativity, experimentation and innovation are fostered
• A highly motivated and energetic team bringing a wide range of talents, experience and knowledge to solve complex challenges
• Autonomy & accountability to develop initiatives which increase brand awareness, customer acquisition and retention
• Opportunities to grow and further develop your professional interests

Benefits 

• Transparency - our salary bandings and company finances are available to everyone from day one.
• Autonomy - got an idea? Form an Initiative Circle, take ownership, run with it, and see it through to delivery.
• Personal Learning Budget - Access to Learnerbly, our online learning & development tool, to support your personal development and career progression here.
• Training - No fixed training budget. So long as the course is relevant for the company and you'll do a lightning talk on the subject, we’re happy to pay for it.
• Books - Found something interesting to read that doesn’t already live in our digital library? We’ll cover book expenses - and ask to read it after you as well!
• Life cover and private medical - A ‘Lump Sum’ payment for life cover. Private medical cover including dental.

Everyone should have the right to bring their whole self to work and be celebrated for who they are. Our people are hired purely on their commitment to these values and their ambition to deliver outstanding results for our clients. Codurance is proud to be an Equal Opportunities Employer and is committed to fostering an inclusive workplace.