Digital Analytics Manager
CTI Digital -
The Digital Analytics Manager will drive our analytics and tracking service to help them identify KPIs and how they can be measured.
CTI Digital is the preferred partner of many organisations throughout the UK. Based in the heart of Manchester, CTI Digital is now one of the largest Digital Transformation agencies outside of London. Our journey is unique and we are looking for dedicated and talented people to join and support our continued growth and development. Not only will you have exposure to some exciting technologies but you’ll also get to know our various teams and departments, and all of our house brands including Mosquito Digital, Nublue, Ixis, Silverchip and Worship.
We have also recently received an investment of circa £25million. This backing allows the CTI group to keep creating exciting opportunities for growth and development across the business.
What will my day look like?
We are looking for a Digital Analytics Manager who lives and breathes data. You’ll have the opportunity to work on some really exciting projects with a diverse range of clients. You will discuss a client’s current pain points to help identify their business goals and ultimately define their KPIs.
This will be your main driver for creating a measurement plan, which will help you define what needs to be tracked. You will then also need to be able to discuss with a developer what you’d like to track and help with the implementation. So having oversight from start to finish is crucial.
Lead discovery calls to understand a client’s current analytics architecture and understand their end goals
Translate this into business KPIs, metrics and a tagging specifications to inform development and tracking activity
Implementation of third party software using tagging in GTM
Implementation of consent management platforms to ensure our clients are compliant with cookie legislation
Set up of Google Tag Manager and Google Analytics 4 for clients
Ability to scope out, document and implement tagging specs based on a client’s requirements
Comfortable speaking with clients and being client facing
Familiar with server-side tracking such as Facebook CAPI or server-side GTM
Excellent analytical skills
Google Analytics and Google Tag Manager experience, for both apps and websites
Experience with GA4
Google Data Studio creation and integration experience
BigQuery - ideal but not essential
Ability to gather data analysis and insights from client’s GA accounts
Multiple CMP experience such as OneTrust, Cookiebot, Civic, etc.
Ability to audit a client’s GA/GTM account
Process documentation and ability to easily explain complex tracking situations with developers to get the relevant dataLayer information set up
Ability to write tagging specifications
Strong debugging skills
Ability to coach or train other members of the team, as well as clients
Other Analytics platform experience such as Adobe Analytics, Piwik Pro or Matamo ideal but not essential
Why join CTI Digital?
CTI Digital is a growing business, with a recent £25 million investment we want to ensure that our employees are offered the best opportunities to do their work, that’s why we offer an exciting work culture and environment with plenty of room for training, development and networking opportunities. We also offer the following:
28 days holiday (in addition to the bank holidays)
Health cash plan
Life cover (2 x salary)
Pension scheme (4% matched)
Flexible working hours
Flexible working location
Training and development fund
6 days per year for Continuing Professional Development
Cycle to work scheme
Workplace nursery scheme (salary sacrifice)
Annual subscription to Leafyard
Employee assistance programme