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Digital Analytics Manager

CTI Digital -

Full-time (Permanent)
£36,000 - £40,000
Published on
15 September 2022

The Digital Analytics Manager will drive our analytics and tracking service to help them identify KPIs and how they can be measured.

CTI Digital is the preferred partner of many organisations throughout the UK. Based in the heart of Manchester, CTI Digital is now one of the largest Digital Transformation agencies outside of London. Our journey is unique and we are looking for dedicated and talented people to join and support our continued growth and development. Not only will you have exposure to some exciting technologies but you’ll also get to know our various teams and departments, and all of our house brands including Mosquito Digital, Nublue, Ixis, Silverchip and Worship. 

We have also recently received an investment of circa £25million. This backing allows the CTI group to keep creating exciting opportunities for growth and development across the business.

What will my day look like?

We are looking for a Digital Analytics Manager who lives and breathes data. You’ll have the opportunity to work on some really exciting projects with a diverse range of clients. You will discuss a client’s current pain points to help identify their business goals and ultimately define their KPIs.

This will be your main driver for creating a measurement plan, which will help you define what needs to be tracked. You will then also need to be able to discuss with a developer what you’d like to track and help with the implementation. So having oversight from start to finish is crucial.

  • Lead discovery calls to understand a client’s current analytics architecture and understand their end goals

  • Translate this into business KPIs, metrics and a tagging specifications to inform development and tracking activity

  • Implementation of third party software using tagging in GTM

  • Implementation of consent management platforms to ensure our clients are compliant with cookie legislation

  • Set up of Google Tag Manager and Google Analytics 4 for clients

  • Ability to scope out, document and implement tagging specs based on a client’s requirements

  • Comfortable speaking with clients and being client facing

  • Familiar with server-side tracking such as Facebook CAPI or server-side GTM

  • Developers/other stakeholders

  • Excellent analytical skills

  • Google Analytics and Google Tag Manager experience, for both apps and websites

  • Experience with GA4

  • Google Data Studio creation and integration experience

  • BigQuery - ideal but not essential

  • Ability to gather data analysis and insights from client’s GA accounts

  • JavaScript knowledge for complex data collection in GTM

  • Multiple CMP experience such as OneTrust, Cookiebot, Civic, etc.

  • Ability to audit a client’s GA/GTM account

  • Process documentation and ability to easily explain complex tracking situations with developers to get the relevant dataLayer information set up

  • Ability to write tagging specifications

  • Strong debugging skills

  • Ability to coach or train other members of the team, as well as clients

  • Other Analytics platform experience such as Adobe Analytics, Piwik Pro or Matamo ideal but not essential


Why join CTI Digital?


CTI Digital is a growing business, with a recent £25 million investment we want to ensure that our employees are offered the best opportunities to do their work, that’s why we offer an exciting work culture and environment with plenty of room for training, development and networking opportunities. We also offer the following:


  • 28 days holiday (in addition to the bank holidays)

  • Health cash plan

  • Bonus scheme

  • Life cover (2 x salary)

  • Pension scheme (4% matched)

  • Flexible working hours

  • Flexible working location

  • Training and development fund

  • 6 days per year for Continuing Professional Development

  • Cycle to work scheme

  • Workplace nursery scheme (salary sacrifice)

  • Annual subscription to Leafyard

  • Employee assistance programme

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