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Your BFCM 2025 playbook is here

Black Friday and Cyber Monday. Love them or dread them, they’re two days that can make or break your year in eCommerce. Last year, some brands generated nearly half of their annual sales over that weekend alone.

Sorry to be the bearer of bad news, but shoppers don’t just want discounts anymore. They want sites that work, fast delivery, trust that they won’t be let down, and deals that actually feel worthwhile. If one of those pieces slips, you lose them to the brand next door.

We’ve just released our Black Friday Cyber Monday eCommerce Guide 2025 - it’s free to download, and it’s packed with advice from us and our partners ( HyväKlaviyoDotdigitalKlevu (now Athos Commerce)REVIEWS.ioRecite MeTrustpilot).

Here’s a taster…


  • Plan smarter, sell more: Understand your customers, launch promotions early, and make sure your top sellers are fully stocked. Forecast demand carefully to avoid last-minute panic.
  • Boost trust and conversions: Use social proof, reviews, and user-generated content to reassure new shoppers and turn clicks into purchases. Even small improvements in conversion rates can have a huge impact over the weekend.
  • Keep your store accessible: Fast-loading pages, mobile-friendly design, and clear navigation keep customers browsing and buying, even when traffic spikes. Accessibility features like alt-text and simple checkout flows make a big difference for all shoppers.
  • Optimise shipping strategies: Free or reduced shipping on larger orders, reliable fulfilment, and clear delivery messaging all help prevent frustration and abandoned carts.
  • Turn deal-hunters into loyal customers: Retention strategies, from post-sale emails to loyalty programs, help convert one-time buyers into repeat customers.


That’s just scratching the surface. The full guide digs into smarter discounting without killing margins, catching conversion leaks before they happen, and marketing tactics to maximise every click and order.



Get the full Black Friday Cyber Monday eCommerce Guide 2025

Download it today & let us know if you’ve got a top tip we’ve missed.

Because honestly? BFCM isn’t just about this November. Nail it now and you’ll still feel the effects in February.

Explore jobs at Aware Digital

Paid Media Lead
Manchester

Aware Digital is an award winning ecommerce agency, specialising in Adobe Commerce (Magento) development and ecommerce marketing.  As Adobe Commerce (Magento) Bronze Partners, our accredited development and ecommerce specialists work closely with your team to plan and implement solutions that help your business grow online.As a team, we have decades of experience in ecommerce project development, digital marketing and web design, delivering complex projects on time and within budget.  Our success is built on the success of our clients, so when you work with Aware Digital, you work with a partner committed to driving your business forward. Our integrated digital marketing team is on hand to accelerate your growth, providing a full service offer to increase acquisition, improve conversions and enhance retention.  We do this through carefully planned and implemented campaigns focusing on SEO, PPC, email marketing, CRO and UX optimisation.Furthermore, with an extensive network of tech partners we can collaborate with some of the brightest minds and innovative tech in the market.  As an Aware Digital customer, you can take advantage of preferential rates, co-marketing activity and early access to new features.We invest in our people, providing skill training and mentoring to put them in the best position possible to help our clients succeed.  All our work is proudly conducted in-house, we don’t outsource, from our offices in Stoke-on-Trent and Manchester.With the right combination of technical expertise, sound commercial thinking and outstanding creativity, we’re ready and waiting to help you grow in the online space.  Get in touch and let’s have a chat.

Aware Digital

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