Manchester-based startup Voxelo has closed its oversubscribed £650,000 (€750,000) pre-seed funding round, securing the capital to accelerate product development, go-to-market activity and early commercial partnerships as it brings a faster, more accessible 3D & AI product content studio to ecommerce teams worldwide. The company has simultaneously onboarded enterprise customers including SportsShoes.com and is building a growing partner network.
The round - which opened with a £300,000 first close announced in January 2026 - has now been completed, backed by a group of strategic investors and advisors – including ex-eBay, Andy Gray. A small allocation remains open for strategic investors who can add commercial or domain value as the company enters its next phase of growth.
Voxelo enables retailers and brands to generate high-quality 3D, AR, product imagery and lifestyle content - all from a single uploaded product video.
“When we announced our first close in January, we had a technology we believed in and a thesis about where ecommerce content was heading. Three months on, we have enterprise brands deploying the platform and telling us this is exactly what their teams need. That’s the validation that matters - not just investor confidence, but buy-in from the people who’ll use Voxelo every day,” said Vladimir Mulhem, CEO of Voxelo.
A New Type of 3D & AI Studio for Product Content
At the heart of the platform is UG3D® (User Generated 3D) - Voxelo’s proprietary technology that turns a simple product video into a production-ready 3D digital twin in approximately two hours.
That digital twin becomes the foundation for a wide range of content, including ultra-realistic interactive 3D, augmented reality (AR) “place-in-space” experiences, annotated 3D for product education, studio-quality product visuals, and lifestyle imagery for campaigns and product detail pages.
Early adopter Jon Cleaver, CTO, SportsShoes.com, said:
“Voxelo is a game changer for us - a solution that delivers high-quality 3D assets at scale, without the traditional cost barriers. Our collaboration with Voxelo has been exceptional, and together we’re driving forward our mission to be unrivalled in running.”
With traditional content production pipelines costly, fragmented and slow, Voxelo offers a single, intuitive, low-cost platform designed for fast-moving ecommerce teams to scale content creation across multiple formats - up to 30x faster and 10x more cost-effective than conventional methods.
Growing Market, Growing Demand
Voxelo’s raise comes amid rapidly growing demand for immersive product content in ecommerce. Industry analysts project the 3D ecommerce visualisation market to grow by over 30% through 2031, with retailers using 3D content on platforms such as Shopify reporting significant conversion lifts. Research from Forrester indicates that consumers are 24% more likely to purchase after engaging with 3D product experiences.
Despite this demand, most ecommerce teams still lack a fast, affordable path from physical product to interactive digital content. Voxelo is now available to close that gap.
Early Traction
Since announcing its first close in January, Voxelo has moved rapidly from early-stage customers into enterprise deployment. Leading the way is SportsShoes.com - one of the UK’s largest specialist sports retailers - which is now using Voxelo to create production-quality 3D digital twins for the website and in-store point of sale. The collaboration, described by SportsShoes.com CTO Jon Cleaver as “a gamechanger,” demonstrates the platform’s readiness for high-volume enterprise use. Additional early customers include Cosatto and agency partners, with growing interest from major UK and international brands.
The company has received R&D support from Innovate UK, joined a trade mission to SXSW in Austin, and recently joined the Growth Accelerator by Exchange.
The company’s advisory board is now supported by Andy Gray - former Director at eBay and co-founder of NFT marketplace KnownOrigin - who joined Voxelo as an investor and advisor during the first close.
Co-Founder and COO, Ben McKay said:
“What’s changed since January is the signal from enterprise. When we started this journey, we believed the market was ready for a simpler, faster way to create product content – and user generated 3D (UG3D®) was the way in. Now we’re seeing that validated by some of the biggest names in UK retail and beyond.
“Securing new customers like SportsShoes.com isn’t just commercial progress - it’s proof that enterprise teams are actively looking for innovative, distinctive and scalable solutions for their customer experience. They want to move fast, they want content that works across channels, and they want quality. That’s exactly the gap Voxelo fills.”
Roman Bromidge, Co-Founder and CTO, added:
“Advanced 3D and AR shouldn’t feel intimidating or costly. We’ve focused on making the experience simple, consistent and reliable, so teams can focus on merchandising and storytelling rather than production complexity. Voxelo is a solution that is accessible and convenient for SMEs and has the quality and scalability required for larger enterprise.”
Andy Gray, Advisor and Investor, said:
“Product experience in ecommerce is ripe for disruption. Consumers deserve more than a carousel of flat images. When I first interacted with Voxelo’s user-generated 3D models, it was a lightbulb moment - and I think we’re just at the beginning of what this technology can unlock.”
What’s Next
The £650,000 raise will fund continued platform development, customer delivery and go-to-market execution as Voxelo transitions from beta to commercial scale. With early-adopter brands and retailers now deploying Voxelo, the company is focused on converting enterprise traction into long-term partnerships while expanding its pipeline across UK and international retail.
A limited allocation remains available for strategic investors who can bring commercial, distribution or domain value. Interested parties should contact the team directly.
Led by a Veteran Manchester-Based Founding Team
The founding team brings over 50 years of combined experience across ecommerce, AI, 3D and creative technology:
Vladimir Mulhem, CEO - former founder of Creative Content Works
Ben McKay, COO - ex-WPP agency, product and consultancy leader
Roman Bromidge, CTO - former co-founder of Kaedim, a 3D AI startup
Try Voxelo
Voxelo is offering 10,000 free credits - equivalent to 10 3D digital twins and AR experiences - and invites people to try for themselves.
Sign up: www.voxelo.ai
