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Infinity Works appoints new Manchester board member

Digital transformation consultancy Infinity Works has strengthened its Manchester practice with the appointment of a new director.

Pete Coulter has joined the board of the Manchester office from Equal Experts, bringing more than 20 years of experience in software development and delivery of strategic change programmes to the role. In the newly-created position, he’ll be responsible for driving strategic growth in the North West and building long-term relationships with customers.

At Equal Experts, Coulter was responsible for forming its leadership practice, placing C-level and executive consultants into customers’ businesses to assist with their organisational strategy. Prior to this position, he worked with FTSE100 enterprises across multiple sectors in roles at ThoughtWorks, Sage and Capital One, where he set up the company’s first digital software engineering studio.

Pete Coulter said: “I’m delighted to be joining an ambitious consultancy that is committed to customer success and being the best delivery partner they have. Manchester is one of the UK’s number one tech cities and I'm excited to showcase how Infinity Works can help businesses achieve digital transformation, building on the great work that has already been done."

Infinity Works opened its Manchester practice, located on King Street, in 2017 and today employs more than 65 people. It has partnered with some of the UK’s most recognised brands including Manchester Airports Group, Well Pharmacy, and Cinch.

James O'Donovan, Chief Operating Officer at Infinity Works, commented: “We’re delighted to welcome Pete to the business and use his vast experience to grow our presence within the North West. The current climate is accelerating the shift towards digital services and we’re committed to helping businesses embrace the opportunities offered by digital transformation."

To support its future growth plans, Infinity Works is seeking to recruit more than 20 consultants in the coming months, including a managing consultant who will be responsible for ensuring excellent customer delivery and supporting the Manchester employees. 

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