Constance Hotels & Resorts has renewed its partnership with creative-led marketing communications agency, Jam for a third consecutive year. The renewed collaboration reflects the luxury hospitality group’s confidence in Jam’s ability to deliver a strategic, insight-led approach that strengthens the brand’s global presence and supports its long-term business objectives.
For 2025/2026, Jam will implement a refreshed social approach designed to deepen audience engagement and reinforce brand awareness across key international markets. The strategy is built around defined messaging and content pillars that showcase the distinct character of each resort, spotlighting restorative experiences, local culture and personalised hospitality, while offering meaningful behind-the-scenes insight. This ensures that content remains authentic, purposeful and reflective of the elevated experience Constance Hotels & Resorts is known for.
For 2025/2026, Jam will continue to develop the successful creative framework, marking a significant shift for the brand by moving from polished, brochure-style content to human-led storytelling rooted in real experiences and user-generated content (UGC). The evolution of this strategy has already delivered strong results for the brand, including a 42% uplift in Instagram engagement and a 58% increase in website traffic from social referrals, demonstrating the power of authentic, audience-centred content in driving both awareness and conversion.
Built on audience insight, showing that 79% of people say UGC highly impacts their purchasing decisions*, the refreshed strategy for 2025/2026 will continue to spotlight the distinct character of each resort through guest perspectives, behind-the-scenes moments and the personalities that bring Constance to life. By aligning each platform to a different stage of the user journey, from awareness through to advocacy, the brand’s social presence will remain purposeful, inspirational and true to the modern traveller’s expectations.
Alongside organic storytelling, Jam will deliver an enhanced paid social programme designed exclusively around reach, awareness and meaningful engagement. This will be supported by market-specific targeting and ongoing optimisation to ensure activity remains efficient, authentic and impactful.
The partnership will also continue to build on Constance Hotels & Resorts’ revitalised blog programme, which extends the brand’s storytelling and deepens audience connection across discovery touchpoints.
Jaime Gee, managing director at Jam, said: “In today’s travel landscape, audiences are looking for brands that present themselves with honesty, depth and a true sense of place. Our strategy for Constance Hotels & Resorts is built around that principle. It is not just about beautiful imagery, it is about telling the right story with clarity and intention to the audiences that matter. We are delighted to continue our work together and further elevate the brand’s presence across new and existing markets.”
Olivier Doger De Speville, Head of E‑Business and Loyalty at Constance Hotels & Resorts, said: “Jam has played a key role in strengthening our digital presence, elevating our brand and enhancing how we communicate the Constance experience globally. Their strategic insight and creative approach have been invaluable to our growth. Renewing our partnership ensures we continue to connect with travellers in a meaningful and authentic way.”
The continuation of the partnership underscores Jam’s commitment to delivering strategic, high-quality content within the luxury travel sector and supports Constance Hotels & Resorts in its mission to showcase exceptional experiences to audiences around the world.
